Marketing Director

Gridco; Birmingham (AL); On-site; USD 90,000 - 150,000; Full time

Job summary

Gridco, a Birmingham-based utility contractor and engineering services company, seeks a Marketing Director to own marketing strategy and the agency relationship with CIG. Lead in-market branding, campaigns, events, and content that drive pipeline and revenue while partnering with HR on employer branding and growth.

You'll work close to BD to tie marketing activities to opportunities in Pipedrive, travel for Southeast events, and maintain brand consistency across customer-facing and

Qualifications

• 7+ years in B2B marketing, ideally in construction, utility, energy, or industrial services.
• Based in Birmingham, AL or willing to relocate and travel to Southeast events.
• Experience managing outside agencies or vendors and directing creative/production to brand standards.
• Ability to plan from strategy to hands-on execution: run events, coordinate content, and turn work quickly.
• Fluent with CRM (Pipedrive), marketing analytics tools, and modern AI/productivity tools.
• Track record of tying marketing activity to pipeline and measurable growth.

Responsibilities

• Own marketing strategy and direction: translate growth strategy into a marketing plan, calendar, messaging, and campaigns tied to pipeline and revenue.
• Manage the CIG relationship as the internal owner, brief their work, review deliverables, and lead scope reviews.
• Represent Gridco in the field at Southeast tradeshows, customer meetings, and events; capture content on-site.
• Connect marketing to BD and the CRM: partner with BD to link campaigns to opportunities in Pipedrive and ensure leads are followed up.
• Own the brand in-market: maintain brand consistency, manage local production, print, signage, and vendors, align customer-facing and employee-facing stories.
• Lead recruiting, culture, and internal marketing: collaborate with HR on employer branding and hiring content.
• Guide digital, content, and PR direction: set website/social/PR strategy with CIG, prioritizing data centers, fiber, and utility construction.
• Bring AI and technology into the function: apply AI to marketing workflows and reporting to scale a lean team.

Skills

B2B marketing

Agency management

Event planning

Content marketing

AI in marketing

Education

Bachelor's degree in marketing/communications

Tools

Pipedrive

Marketing analytics tools

Job description

Gridco is a utility contractor and engineering services company building and maintaining critical electric infrastructure across the Southeast. We serve investor-owned utilities, electric cooperatives, municipal power authorities, and commercial/industrial customers with substation, transmission, distribution, lighting, and fiber work. We are a private equity–backed platform headquartered in Birmingham with field crews operating across multiple states.

About the Position

We are looking for a dynamic Marketing Director to join our team to l ead Gridco's marketing function from the inside and get the most out of our agency partner. Gridco contracts Creative Intelligence Group (CIG) as an outsourced marketing team for production and strategy support; this role is the internal owner of marketing. You set direction, represent Gridco in the field across the Southeast, manage the CIG relationship, and make sure marketing drives the growth strategy and the business development pipeline. The role is based in Birmingham and in-market, because CIG is remote and outside the region.

What You'll Do

• Own marketing strategy and direction: translate Gridco's growth strategy into a clear marketing plan, set priorities, messaging, and the annual calendar, and make sure every campaign, asset, and event ties back to pipeline and revenue.
• Manage the CIG relationship: serve as the single internal point of contact for our agency partner. Brief and direct their work, review and approve deliverables for brand and accuracy, hold them to scope and timelines, and lead the mid-term scope reviews as Gridco's internal capabilities grow.
• Be Gridco's marketing presence in the field: represent the company at Southeast tradeshows, customer meetings, and industry events. Capture photos, video, testimonials, and business cards on-site, and feed that content and market intelligence back to marketing and BD.
• Connect marketing to BD and the CRM: partner with the business development team to link campaigns and events to opportunities in Pipedrive, make sure leads and contacts are captured and followed up, and help build the reporting that shows marketing's impact.
• Own the brand in-market: protect brand consistency across everything Gridco puts out, manage local production, print, signage, and vendors, and keep the customer-facing and employee-facing story aligned.
• Lead recruiting, culture, and internal marketing: partner with HR and leadership on employer branding, recruiting content, and employee and culture storytelling that supports Gridco's hiring and growth, an area best served by someone inside the company who knows the people and the work.
• Guide digital, content, and PR direction: set the direction for the website, social, whitepapers, and PR that CIG produces, prioritize topics tied to our markets (data centers, fiber, utility construction), and keep the content calendar moving.
• Bring AI and technology into the function: work with CIG and Gridco's Applications and Development Director to apply AI and automation across marketing workflows, content, and reporting, and to scale the output of a lean team.

What You'll Bring

• Bachelor's degree in marketing, communications, or a related field, plus 7+ years in B2B marketing, ideally in construction, utility, energy, or industrial services.
• Based in or willing to relocate to Birmingham, AL, and comfortable being in-market with regular travel to Southeast events and customer sites.
• Proven experience managing outside agencies or vendors and directing creative and production work to brand standards.
• Strong range from strategy to hands-on execution: can set a plan and also run an event, coordinate content, and turn work around quickly.
• Fluent with CRM (Pipedrive), marketing and analytics tools, and modern AI and productivity tools.
• Track record of tying marketing activity to pipeline and measurable growth.