Growth-Driven Email & SMS Marketing Lead

LVMH Perfumes & Cosmetics; New York (NY); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Fresh and LVMH Training & Development

Mental health support

Flexible PTO

401(k) with company match

Employee discounts

Job summary

fresh, a global skincare brand within the LVMH Group, is seeking a Manager, Email & SMS Marketing to lead US-led email and SMS programs. You will partner with Global Marketing, eCommerce, and Creative teams to drive revenue, engagement, and customer retention. Strong expertise in Adobe Campaign, HTML, and analytics is essential.

The role emphasizes cross-functional collaboration, campaign planning, and a data-driven approach to optimization in a fast-paced environment. Based in New York, US.

Qualifications

• 4-7+ years managing email and/or SMS marketing.
• Bachelor’s degree in business, marketing, communications, or related field.
• Experience with enterprise email marketing platforms (Adobe Campaign) and HTML.
• Experience with Google Analytics to optimize marketing performance.
• Advanced proficiency in Microsoft Excel.
• Familiarity with customer lifecycle marketing and segmentation; CRM experience is a plus.
• Strong analytical skills to translate data into actionable strategies.
• Proven success improving email/SMS performance via testing and optimization.
• Deep understanding of deliverability, compliance, and engagement best practices.
• Excellent organizational and project management skills.

Responsibilities

• Manage email and SMS marketing strategy focused on US-led campaigns to drive revenue, traffic, and engagement.
• Own execution and optimization of all email/SMS workflows and calendar.
• Forecast, budget tracking, reporting and identify opportunities for growth.
• Coordinate with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology and agencies.
• Monitor channel performance and translate insights into recommendations.
• Oversee testing roadmap including A/B and multivariate testing.
• Stay informed on industry trends and emerging tech to keep programs innovative.
• Serve as business contact for briefings and timely, high-quality delivery.
• Improve marketing processes and tooling to boost efficiency.

Skills

Email marketing

SMS marketing

Project management

Adobe Campaign

HTML

Google Analytics

Excel

CRM familiarity

Data analysis

A/B testing

Education

Bachelor's degree in business/marketing/communications

Tools

Adobe Campaign

HTML

Google Analytics

Microsoft Excel

Qlik

Job description

fresh, a global skincare brand within the LVMH Group, is seeking a Manager, Email & SMS Marketing to lead US-led email and SMS programs. You will partner with Global Marketing, eCommerce, and Creative teams to drive revenue, engagement, and customer retention. Strong expertise in Adobe Campaign, HTML, and analytics is essential.

The role emphasizes cross-functional collaboration, campaign planning, and a data-driven approach to optimization in a fast-paced environment. Based in New York, US.