VP, Growth & Retention Marketing

The Hut Group; New York (NY); Hybrid; USD 220,000 - 250,000; Full time

Benefits offered by this job

Salary: $220k-$250k

Hybrid NYC 3 days in office / 2 days W

401K match 5%

Generous PTO

Disability insurance

Employee discounts

Job summary

THG Beauty, a premier ecommerce beauty brand, in New York City, seeks a VP of Performance & Retention Marketing to unify acquisition and lifecycle programs across paid media, Email, SMS, app, and loyalty initiatives. Lead a high-impact team and own the full P&L to drive multi-channel growth.

The role demands deep expertise in attribution, MMM/MTA, CLV, and cross-functional collaboration with creative and brand teams to scale premium skincare brands in a fast-paced ecommerce environment.

Qualifications

• 10+ years leading paid digital media and/or growth marketing.
• Ownership of retention/lifecycle/CRM marketing (Email/SMS/App, loyalty, churn).
• Experience with large budgets across all media types (digital, social, search, programmatic, CTV/OTT, video, OOH).
• Advanced ROI measurement across Meta, Google, TikTok.
• AdTech/MarTech fluency; scale 1P data activation.
• MMM/incrementality/attribution; comfort with test results.
• Growth mindset and collaboration across data, creative, brand, and site-merch.

Responsibilities

• Develop and drive growth and paid-media strategies; own channel roadmap and expansion.
• Oversee inbound and paid media, plus Affiliate & Influencer; manage spend and targets.
• Own retention/Lifecycle P&L and budget split; optimize against CLV.
• Lead owned and organic channels: Email, SMS, App, Organic Social, loyalty programs.
• Mature measurement stack: MMM, MTA, incrementality; run headroom analysis.
• Lead creative brief and manage relationships with media partners.
• Lead and develop a high-performing team with clear goals and accountability.
• Track KPIs linking unified performance to bottom line.

Skills

Paid media leadership

Retention/CRM marketing

Budget ownership

ROI metrics

AdTech fluency

MMM/attribution

Growth mindset

D2C/retailer experience

Job description

THG Beauty, a premier ecommerce beauty brand, in New York City, seeks a VP of Performance & Retention Marketing to unify acquisition and lifecycle programs across paid media, Email, SMS, app, and loyalty initiatives. Lead a high-impact team and own the full P&L to drive multi-channel growth.

The role demands deep expertise in attribution, MMM/MTA, CLV, and cross-functional collaboration with creative and brand teams to scale premium skincare brands in a fast-paced ecommerce environment.