Manager, Email & SMS Marketing

LVMH Group; New York (NY); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Fresh In-Store Discounts

LVMH Friends & Family Sales

Pre-Tax Commuter Benefits

Health insurance

Paid Time Off

Job summary

fresh, the global skincare brand within the LVMH Group, is seeking a Manager, Email & SMS Marketing to lead US-focused campaigns on Fresh Global eCommerce. You will drive revenue, traffic, acquisition, retention, and engagement through end-to-end email and SMS programs.

Join a fast-paced, cross-functional team and partner with Global Marketing, Creative, Analytics, and Technology to deliver best-in-class customer experiences using Adobe Campaign, BeeFree, and Qlik.

Qualifications

• 4-7+ years of experience managing email marketing and/or SMS programs with proven results.
• Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and HTML knowledge.
• Strong analytical skills and ability to translate data into actionable strategies.

Responsibilities

• Manage email and SMS marketing strategy focused on US-led campaigns to drive revenue, traffic, and engagement.
• Own execution and optimization of email/SMS workflows, calendars, briefs, and UAT.
• Monitor performance, forecast inputs, budget tracking, and reporting for growth opportunities.

Skills

Email marketing

SMS marketing

Adobe Campaign

Google Analytics

Excel

Education

Bachelor's degree in business/marketing/communications

Tools

Adobe Campaign

BeeFree

Qlik

HTML

Job description

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.

We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

MAIN JOB OBJECTIVE

Reporting directly to the Director of eCommerce, the Manager, Email & SMS Marketing will play an integral role on the Fresh Global eCommerce team, managing the email and SMS marketing channels with a focus on US-led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. The Manager, Email & SMS Marketing is a results-oriented marketer with a passion for creating impactful customer experiences. They are a strong project manager, intuitive marketer, and collaborative partner who thrives in a fast-paced, cross-functional, global environment. Bringing fresh ideas and data-informed recommendations, they will manage and optimize email and SMS programs that support business growth while improving customer engagement and channel performance.

Job responsibilities

• Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
• Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
• Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
• Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
• Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
• Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
• Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
• Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
• Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
• Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

What you will learn in the first 6 months:

• Develop a deep understanding of the Fresh brand, product portfolio, customer base, and global eCommerce strategy.
• Become a SME in adobe campaign, running day to day global campaign execution and ensuring workflows are set up and deploying as planned
• Master the US led- calendar, ensuring all workflows align w/ US priorities and flow strategy to CA and INTL markets.
• Build strong partnerships with Global, Creative, Technology, Analytics, and agency teams to support effective email and SMS marketing execution.
• Become proficient in Fresh's marketing technology ecosystem, including Adobe Campaign, BeeFree, Qlik, and other supporting tools.

What you will achieve in 12 months:

• Establish yourself as a key resource for email and SMS marketing, bringing informed recommendations and data-driven insights to the business.
• Manage the execution, optimization, and performance monitoring of the email and SMS marketing channels for Fresh.com, supporting revenue, engagement, and retention goals.
• Implement and refine a testing and optimization roadmap that supports improvements across customer engagement, conversion, and channel performance.
• Partner with Global and Regional stakeholders to support customer communications, ensuring campaigns are aligned with business priorities and delivered with operational excellence.
• Apply email and SMS marketing best practices, recommending new ideas, technologies, and process improvements that enhance the customer experience and improve marketing effectiveness.
• Contribute to a stronger foundation for future customer lifecycle marketing initiatives as the business continues to evolve.

Profile

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day.
• Light to moderate lifting may be required.
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

PROFILE

You have:

• 4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
• Bachelor's degree in business administration, marketing, communications, or a related field.
• Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
• Experience with Google Analytics and leveraging data to optimize marketing performance.
• Advanced proficiency in Microsoft Excel.
• Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
• Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
• Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
• Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.

Additional information

WHAT WE OFFER YOU

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support

• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support

Paid Time Off and Flexibility

• Flexible paid time off policy inclusive of Summer Fridays

Fertility and Family Planning

• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring

Fresh and LVMH ‘Perks’ and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care

• Medical, dental and vision

Retirement and Additional Benefits

• 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for this role is $100,000- $135,000 USD.

The most inspiring skincare brand, fresh harnesses nature’s potency from around the world to awaken senses and transform skin. Placing sensoriality at the heart of performance, fresh creates multi-sensorial indulgences that feel as good as they work. The brand was founded as a shop in 1991 by Lev Glazman and Alina Roytberg, creative visionaries driven by their curiosity about natural time-honored remedies and extraordinary experiences for the skin. An LVMH Maison since 2000,fresh today is a global company based in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. The brand is committed to nurturing the skin of the earth for a thriving, harmonious world that is forever fresh.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.