Manager, Email & SMS Marketing
Fresh
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Benefits offered by this job
Job summary
Fresh is seeking an experienced Manager, Email & SMS Marketing to lead US-focused email and SMS campaigns, driving revenue, engagement and retention. Reporting to the Director of eCommerce, you will own workflows, calendars and testing, collaborating with Global Marketing, Creative, Analytics and external partners.
You will master Adobe Campaign, BeeFree, Qlik and other tools, evolve testing roadmaps, and optimize customer experiences across channels.
Qualifications
- 4-7+ years of experience managing email marketing and/or SMS programs.
- Bachelor's degree in business administration, marketing, communications, or a related field.
- Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
- Experience with Google Analytics and leveraging data to optimize marketing performance.
- Advanced proficiency in Microsoft Excel.
- Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; CRM experience is a plus.
- Strong analytical skills and ability to translate data into actionable marketing strategies.
- Proven success optimizing email and SMS through testing and optimization.
- Understanding of deliverability, compliance, and customer engagement best practices.
- Excellent organizational and project management skills.
Responsibilities
- Lead the email and SMS marketing strategy focused on US campaigns.
- Own the execution and optimization of all email/SMS workflows and calendars.
- Monitor channel performance, including forecasting, budgeting, reporting, and optimization opportunities.
- Collaborate with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and agencies.
- Analyze engagement, conversion, revenue, and retention metrics to drive improvements.
- Oversee testing roadmap including A/B and multivariate testing.
- Stay informed on industry trends to keep programs innovative and best-in-class.
- Serve as the business point of contact for campaign briefing and delivery.
- Identify opportunities to enhance marketing processes and tools.
Skills
Education
Tools
Job description
- Compensation: USD 100000 - USD 135000 - yearly
freshis a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.
We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.
Here atfresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.
Reporting directly to the Director of eCommerce, the Manager, Email & SMS Marketing will play an integral role on the Fresh Global eCommerce team, managing the email and SMS marketing channels with a focus on US-led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. The Manager, Email & SMS Marketing is a results-oriented marketer with a passion for creating impactful customer experiences. They are a strong project manager, intuitive marketer, and collaborative partner who thrives in a fast-paced, cross-functional, global environment. Bringing fresh ideas and data-informed recommendations, they will manage and optimize email and SMS programs that support business growth while improving customer engagement and channel performance.
- Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
- Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
- Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
- Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
- Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
- Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
- Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
- Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
- Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross‑functional stakeholders to support timely, high‑quality delivery.
- Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.
- Develop a deep understanding of the Fresh brand, product portfolio, customer base, and global eCommerce strategy.
- Become a SME in adobe campaign, running day to day global campaign execution and ensuring workflows are set up and deploying as planned
- Master the US led- calendar, ensuring all workflows align w/ US priorities and flow strategy to CA and INTL markets.
- Build strong partnerships with Global, Creative, Technology, Analytics, and agency teams to support effective email and SMS marketing execution.
- Become proficient in Fresh's marketing technology ecosystem, including Adobe Campaign, BeeFree, Qlik, and other supporting tools.
- Establish yourself as a key resource for email and SMS marketing, bringing informed recommendations and data-driven insights to the business.
- Manage the execution, optimization, and performance monitoring of the email and SMS marketing channels for Fresh.com, supporting revenue, engagement, and retention goals.
- Implement and refine a testing and optimization roadmap that supports improvements across customer engagement, conversion, and channel performance.
- Partner with Global and Regional stakeholders to support customer communications, ensuring campaigns are aligned with business priorities and delivered with operational excellence.
- Apply email and SMS marketing best practices, recommending new ideas, technologies, and process improvements that enhance the customer experience and improve marketing effectiveness.
- Contribute to a stronger foundation for future customer lifecycle marketing initiatives as the business continues to evolve.
- Must be able to remain in a stationary position on average of 7.5 hours/day.
- Light to moderate lifting may be required.
- While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.
You have
- 4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
- You have:
- Bachelor's degree in business administration, marketing, communications, or a related field.
- Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
- Experience with Google Analytics and leveraging data to optimize marketing performance.
- Advanced proficiency in Microsoft Excel.
- Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
- Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
- Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
- Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
- Self‑motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.
- Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
- Opportunities for networking and building relationships with LVMH Community and Network
- Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
- Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
- Free 24/7 confidential mental health support
- Flexible paid time off policy inclusive of Summer Fridays
- Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
- Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
- Travel & lodging for those who can’t access care
- Back‑up dependent Care and Tutoring
- Fresh In-Store Discounts and Gratis
- LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
- Pre-Tax Commuter Benefits through Wage Works
- Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
- Medical, dental and vision
- 401k with Company Match + Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.
The salary range for this role is $100,000- $135,000 USD.
All your information will be kept confidential according to EEO guidelines.
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