Growth-Driven Director of Sales Operations

SourceLine; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

SourceLine is seeking a Director of Sales Operations to drive revenue growth across multiple RV shop locations. You will lead sales process optimization, CRM usage, reporting, and customer experience initiatives, partnering with shop managers and ownership to align sales activity with capacity and operational needs.

In this leadership role, you will own lead management, pipeline performance, and referral partnerships, while coaching teams to maintain accountability, high standards of

Qualifications

• Experience in sales leadership, operations, or business development.
• Experience with sales pipelines, CRM activity, reporting, and marketing initiatives.
• Experience coordinating multi-location teams and building partnerships.

Responsibilities

• Drive sales growth and revenue across multiple shop locations.
• Manage the sales pipeline from lead generation through close.
• Monitor lead quality, conversions, and customer follow-up standards.
• Support marketing initiatives to increase lead volume and brand awareness.
• Build and maintain referral partnerships with vendors and dealers.
• Align sales activity with production scheduling and shop capacity.
• Track KPIs and identify opportunities to improve performance and customer experience.
• Review CRM activity, sales reporting, and marketing results.

Skills

Sales leadership

CRM usage

Pipeline management

Reporting & analytics

Cross-location coordination

Tools

Salesforce

CRM analytics

Job description

SourceLine is seeking a Director of Sales Operations to drive revenue growth across multiple RV shop locations. You will lead sales process optimization, CRM usage, reporting, and customer experience initiatives, partnering with shop managers and ownership to align sales activity with capacity and operational needs.

In this leadership role, you will own lead management, pipeline performance, and referral partnerships, while coaching teams to maintain accountability, high standards of