Growth-Driven Digital Marketing Specialist

Handy Toyota; St. Albans (VT); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Vacation leave

Sick leave

401K

Job summary

Handy Toyota in St. Albans City, Vermont is seeking a motivated Internet Marketing professional to join our team. The ideal applicant will have extensive online marketing experience and a passion for driving website traffic and conversion rates.

This is an individual contributor role responsible for increasing awareness and sales of our products and services, with responsibilities spanning strategy, content, and analytics.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• Proven experience in online marketing.
• Expertise in driving website traffic and optimizing conversion rates.
• Knowledge of content optimization and SEO.
• Exceptional communication and presentation skills.
• Ability to drive and own projects from planning to completion.
• Ability to multitask and manage time effectively.

Responsibilities

• Develop and implement effective online marketing strategies and campaigns to drive traffic to the website and optimize conversion rates.
• Monitor website analytics and trends, utilizing the data to inform strategy and optimizations.
• Plan and execute content marketing strategy, optimizing content for maximum reach and engagement.
• Research and stay updated on current online marketing trends, and how they may be applied to the business.
• Develop and manage relationships with industry influencers.
• Collaborate with other departments in the execution of marketing programs.

Skills

Online marketing

SEO

Content optimization

Analytics

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Job description

Handy Toyota in St. Albans City, Vermont is seeking a motivated Internet Marketing professional to join our team. The ideal applicant will have extensive online marketing experience and a passion for driving website traffic and conversion rates.

This is an individual contributor role responsible for increasing awareness and sales of our products and services, with responsibilities spanning strategy, content, and analytics.