Digital Marketing Specialist: Traffic & Conversions

Handy Toyota; St. Albans (VT); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

401K

Job summary

Handy Toyota seeks an Internet Marketing professional in St. Albans City, Vermont. You will drive traffic and conversions, manage content strategy, and collaborate across departments.

The role emphasizes independent contribution with a focus on increasing product and service awareness and sales. The ideal candidate has proven online marketing experience, strong communication skills, and the ability to own marketing projects from planning to completion.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent experience.
• Proven experience in online marketing and driving traffic.
• Expertise in content optimization and SEO.
• Exceptional communication and presentation skills.
• Ability to lead projects from planning to completion.

Responsibilities

• Develop and implement online marketing strategies to drive website traffic.
• Monitor analytics to inform strategy and optimizations.
• Plan and execute content marketing to maximize reach and engagement.
• Stay updated on online marketing trends and opportunities.
• Develop and manage relationships with industry influencers.
• Collaborate with other departments to execute marketing programs.

Skills

Online marketing

SEO

Content marketing

Analytics

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEO tools

Content management

Job description

Handy Toyota seeks an Internet Marketing professional in St. Albans City, Vermont. You will drive traffic and conversions, manage content strategy, and collaborate across departments.

The role emphasizes independent contribution with a focus on increasing product and service awareness and sales. The ideal candidate has proven online marketing experience, strong communication skills, and the ability to own marketing projects from planning to completion.