Digital Marketing Assistant

Handy Toyota; St. Albans, Northern (VT, KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

401K

Job summary

Handy Toyota seeks an Internet Marketing professional in St. Albans City, Vermont. You will drive traffic and conversions, manage content strategy, and collaborate across departments.

The role emphasizes independent contribution with a focus on increasing product and service awareness and sales. The ideal candidate has proven online marketing experience, strong communication skills, and the ability to own marketing projects from planning to completion.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent experience.
• Proven experience in online marketing and driving traffic.
• Expertise in content optimization and SEO.
• Exceptional communication and presentation skills.
• Ability to lead projects from planning to completion.

Responsibilities

• Develop and implement online marketing strategies to drive website traffic.
• Monitor analytics to inform strategy and optimizations.
• Plan and execute content marketing to maximize reach and engagement.
• Stay updated on online marketing trends and opportunities.
• Develop and manage relationships with industry influencers.
• Collaborate with other departments to execute marketing programs.

Skills

Online marketing

SEO

Content marketing

Analytics

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEO tools

Content management

Job description

Job Summary

Handy Toyota is seeking a motivated and experienced Internet Marketing professional to join our team in St. Albans City, Vermont. The ideal applicant will have extensive online marketing experience and a passion for driving website traffic and conversion rates. This is an individual contributor role, and the selected individual will be responsible for increasing awareness and sales of our products and services.

Compensation & Benefits

We offer an attractive compensation package with competitive base rate commensurate with education and experience. Additionally, we offer a comprehensive benefits package including health, dental, and vision insurance, vacation and sick leave, and 401K.

Responsibilities

• Develop and implement effective online marketing strategies and campaigns to drive traffic to the website and optimize conversion rates
• Monitor website analytics and trends, utilizing the data to inform strategy and optimizations
• Plan and execute content marketing strategy, optimizing content for maximum reach and engagement
• Research and stay updated on current online marketing trends, and how they may be applied to the business
• Develop and manage relationships with industry influencers
• Collaborate with other departments in the execution of marketing programs

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent experience
• Proven experience in online marketing
• Expertise in driving website traffic and optimizing conversion rates
• Knowledge of content optimization and SEO
• Exceptional communication and presentation skills
• Ability to drive and own projects from planning to completion
• Ability to multitask and manage time effectively

EEOC Statement

Handy Toyota is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic.All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic.

This job description is intended to provide an outline of all responsibilities and duties for this position. The job description may be subject to change at the discretion of Handy Toyota.