Growth-Driven Digital Marketing Manager (Website & App)

San Diego FC; San Diego (CA); On-site; USD 95,000 - 130,000; Full time

Job summary

San Diego FC is seeking a Digital Marketing Manager to own the performance of our website and app. You will analyze fan journeys, optimize conversions, and turn insights into a stronger digital experience.

You’ll lead cross-functional campaigns from brief to launch, coordinating with Paid Media, Creative, and partners to ensure clean launches and measurable results. You’ll leverage GA4, CMS, and app platforms to improve user experience, run ongoing testing, monitor speed and accessibility, and

Qualifications

• 5+ years in digital product management or digital marketing operations.
• Data-driven with focus on analytics to improve engagement and conversion.
• Strong GA4 skills and experience with tag management, UTMs, and pixels.
• Hands-on CMS and app platform experience; Forge and YinzCam preferred.
• Understanding of UX and conversion optimization is essential.
• Excellent marketing writing for web/app copy and CTAs.
• Experience with paid media platforms (Meta, Google) is a plus.
• Strong project management using Asana or similar tool.

Responsibilities

• Oversee website and app management, updates, pages, and campaigns.
• Own analytics, journeys, engagement, and conversion tracking.
• Lead campaign management from brief to launch and calendar maintenance.
• Develop briefs with Paid Media; coordinate asset production with Creative.
• Coordinate asset trafficking across paid and owned channels and QA launches.
• Collaborate with IT, Legal, CRM, and partnerships on data and privacy.

Skills

GA4 analytics

Asana

CMS experience

HTML/CSS basics

CRM/email

Conversion optimization

Content writing

Paid media knowledge

Spanish

Tools

Forge

YinzCam

Google Tag Manager

UTM tracking

GA4

Job description

San Diego FC is seeking a Digital Marketing Manager to own the performance of our website and app. You will analyze fan journeys, optimize conversions, and turn insights into a stronger digital experience.

You’ll lead cross-functional campaigns from brief to launch, coordinating with Paid Media, Creative, and partners to ensure clean launches and measurable results. You’ll leverage GA4, CMS, and app platforms to improve user experience, run ongoing testing, monitor speed and accessibility, and