Digital Media Strategist — Fan Growth & Content

Columbus Crew; Columbus (OH); Sur place; USD 42 000 - 66 000; Plein temps

Résumé du poste

The Columbus Crew is seeking a Digital Media Coordinator to join the Marketing & Brand Strategy Department. You will manage the club's app and website CMS, support email and digital fan engagement, and assist with social coverage and content creation for the Crew, Crew 2, ScottsMiracle-Gro Field and Historic Crew Stadium.

Ideal candidates will have a growth mindset, experience with GA4 reporting, HTML/CSS for emails, CMS platforms (Wordpress & Forge), Adobe Creative Suite, and Asana.

Qualifications

• Bachelor's degree or equivalent in a related field.
• At least 2 years of experience in sports, media, technology or related field(s).
• HTML/CSS with additional understanding of HTML coding for emails.
• Proficient in GA4 reporting and data application.
• Website/App/Email UX design principles.
• CMS Platforms (Wordpress & Forge).
• Adobe Creative Suite.
• Project Management Software (Asana).
• Microsoft Office (Excel, Word, Outlook, PowerPoint, SharePoint).
• Demonstrates track record of driving revenue and an elevated fan experience through digital and social channels.

Responsabilités

• Oversee day-to-day management of the club's app and team website CMS in partnership with MLS.
• Develop digital reporting/tracking structure and interpret reports into actionable insights.
• Identify opportunities to use digital technologies to enhance the marketing mix.
• Collaborate on data-capture strategy and execution.
• Work cross-functionally to execute digital asset fulfillment.
• Build digital strategy to optimize ticket sales and revenue streams.
• Collaborate on content strategy and execution.
• Oversee stadium websites and social channels, including content strategy for events.
• Collaborate with design and production teams on engaging content.
• Cover events in real-time via social media.

Connaissances

GA4 reporting

Content strategy

Digital marketing

Data-driven decisions

Communication skills

Project management

Social media

Formation

Bachelor's degree in Sports Management, Business Administration, Marketing or related fields

Outils

Wordpress

Forge

Asana

Adobe Creative Suite

Description du poste

The Columbus Crew is seeking a Digital Media Coordinator to join the Marketing & Brand Strategy Department. You will manage the club's app and website CMS, support email and digital fan engagement, and assist with social coverage and content creation for the Crew, Crew 2, ScottsMiracle-Gro Field and Historic Crew Stadium.

Ideal candidates will have a growth mindset, experience with GA4 reporting, HTML/CSS for emails, CMS platforms (Wordpress & Forge), Adobe Creative Suite, and Asana.