Growth-Driven Digital Marketing Manager | AI & Automation

MASA; Florida; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Paid time off

Disability insurance

MASA membership

Job summary

MASA is seeking a Digital Marketing Manager in a hybrid Fort Lauderdale area. You will own MASA's digital marketing program, driving performance across seminar marketing, paid media, and CRO. You will implement AI tools, optimize campaigns, and report insights to guide future budgets and strategy.

You will collaborate with design, copy, and analytics to build scalable experiments, improve conversion rates, and boost ROI while maintaining MASA's mission-driven culture.

Qualifications

• 4+ years in digital marketing or related role with hands-on depth in at least one area
• Hands-on experience with programmatic or native campaigns via DSPs or native networks
• Experience applying AI tools to automate workflows or test creative
• Strong analytical instincts; able to turn data into insights and recommendations
• Comfort with data across marketing platforms, spreadsheets, and reporting tools (Excel)
• Ability to juggle multiple live workstreams, attention to detail and big-picture thinking
• Bachelor's degree in Marketing, Business, Communications or related field, or equivalent experience

Responsibilities

• Own MASA's seminar digital marketing program end-to-end, optimizing cost per lead, attendance, and ROI
• Build AI/automation into workflows to reduce manual tasks
• Manage programmatic/native campaigns through DV360, The Trade Desk, Taboola, and Outbrain
• Design and run a creative testing engine; track wins and scale
• Own CRO roadmap across landing pages and ecommerce experiences, collaborating with design and copy
• Connect creative, offer, and funnel performance; report insights to leadership

Skills

Digital marketing

Marketing operations

Paid media

CRO

Excel

Analytics

Multi-tasking

Education

Bachelor's degree

Tools

DV360

The Trade Desk

Taboola

Outbrain

Basis

StackAdapt

Job description

MASA is seeking a Digital Marketing Manager in a hybrid Fort Lauderdale area. You will own MASA's digital marketing program, driving performance across seminar marketing, paid media, and CRO. You will implement AI tools, optimize campaigns, and report insights to guide future budgets and strategy.

You will collaborate with design, copy, and analytics to build scalable experiments, improve conversion rates, and boost ROI while maintaining MASA's mission-driven culture.