Digital Marketing Manager (Paid Media, CRO & Programmatic)

MASA; Florida; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Paid time off

Disability insurance

MASA membership

Job summary

MASA is seeking a Digital Marketing Manager in a hybrid Fort Lauderdale area. You will own MASA's digital marketing program, driving performance across seminar marketing, paid media, and CRO. You will implement AI tools, optimize campaigns, and report insights to guide future budgets and strategy.

You will collaborate with design, copy, and analytics to build scalable experiments, improve conversion rates, and boost ROI while maintaining MASA's mission-driven culture.

Qualifications

• 4+ years in digital marketing or related role with hands-on depth in at least one area
• Hands-on experience with programmatic or native campaigns via DSPs or native networks
• Experience applying AI tools to automate workflows or test creative
• Strong analytical instincts; able to turn data into insights and recommendations
• Comfort with data across marketing platforms, spreadsheets, and reporting tools (Excel)
• Ability to juggle multiple live workstreams, attention to detail and big-picture thinking
• Bachelor's degree in Marketing, Business, Communications or related field, or equivalent experience

Responsibilities

• Own MASA's seminar digital marketing program end-to-end, optimizing cost per lead, attendance, and ROI
• Build AI/automation into workflows to reduce manual tasks
• Manage programmatic/native campaigns through DV360, The Trade Desk, Taboola, and Outbrain
• Design and run a creative testing engine; track wins and scale
• Own CRO roadmap across landing pages and ecommerce experiences, collaborating with design and copy
• Connect creative, offer, and funnel performance; report insights to leadership

Skills

Digital marketing

Marketing operations

Paid media

CRO

Excel

Analytics

Multi-tasking

Education

Bachelor's degree

Tools

DV360

The Trade Desk

Taboola

Outbrain

Basis

StackAdapt

Job description

This is a full-time hybrid position based in the Greater Fort Lauderdale, FL area

Marketing at MASA moves fast, and it moves on data and curiosity. We're looking for a Digital Marketing Manager who doesn't wait for a tool to be handed to them; you find the smarter way to run a program, test a creative idea, or automate a tedious task, and you bring the rest of the team along with you. Whether you came up on the agency side trafficking DV360 and Trade Desk campaigns, or you're a performance marketer who's built your own automation stack, if you get a genuine charge out of connecting data, creative, and emerging technology into results, this role was built for you.

About Us

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company--we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

What You Will Do

Reporting to our Director of Digital Acquisition, you will take ownership of MASA's digital marketing performance across seminar marketing, paid media (including programmatic and native), and conversion rate optimization--turning data into decisions and ideas into measurable growth.

Your main responsibilities will include:

• Owning MASA's seminar digital marketing program end-to-end, translating performance data into recommendations that drive down cost per lead and drive up attendance, conversion, and ROI.
• Bringing AI and automation into the everyday workflow, building tools and shortcuts that free the team up to focus on strategy instead of repetitive manual work.
• Owning programmatic and native advertising end-to-end through platforms like DV360, The Trade Desk, Taboola, and Outbrain--managing trafficking, pacing, audience segments, and post-buy analysis across display, video, OTT, and audio to ensure the right creative reaches the right audience, on time and on brand.
• Building a creative testing engine--designing experiments, tracking what wins, and turning findings into the team's next best move.
• Owning the CRO testing roadmap across landing pages, ecommerce experiences, and offer messaging, partnering closely with design and copy to keep the pipeline of experiments moving.
• Connecting the dots between creative, offer, and funnel performance--reporting out insights that shape how MASA markets going forward.

What You Bring

• 4+ years of experience in digital marketing, marketing operations, or a related role, with hands-on depth in at least one of: program/campaign operations, paid media creative management, or CRO.
• Hands-on experience managing programmatic or native campaigns through a demand-side platform (e.g., DV360, The Trade Desk, Basis, StackAdapt) or native network (e.g., Taboola, Outbrain)--agency-side media buying/planning experience counts.
• Real, hands-on experience putting AI tools or emerging platforms to work--automating a workflow, generating or testing creative, or building something lightweight to solve a problem--not just casual use.
• A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation.
• Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills.
• The ability to juggle several live workstreams at once without losing sight of the details or the bigger picture.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.

What We Will Provide You

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don't."
• A rare seat at the intersection of data, creative, and emerging technology--real ownership over the tools and strategies that shape how MASA markets to millions of members.

Why We Think You'll Love This Opportunity

This isn't a role where you'll be handed a playbook and told to run it. You'll help write the playbook--testing what works, building the tools that make the team faster, and seeing your ideas show up directly in the numbers. If you want a job where curiosity is rewarded and your experiments actually ship, this is it.

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.