Digital Marketing Manager (Paid Media, CRO & Programmatic)

Medical Air Services Association, Inc; Florida; Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off

Disability insurance

MASA membership

Job summary

Medical Air Services Association, Inc. in the Greater Fort Lauderdale area is seeking a Digital Marketing Manager who drives performance across seminar marketing, paid media, and CRO.

You will turn data into decisions and partner with creative and design to push campaigns. You will own programmatic and native buys via DV360, The Trade Desk, Taboola, and Outbrain, build AI-enabled automation, and create a testing engine to optimize the funnel.

Qualifications

• 4+ years in digital marketing, ops, or related role.
• Hands-on depth in programmatic, native, or CRO.
• Experience applying AI tools to automate workflows.
• Strong ability to tell a data-driven story with insights.

Responsibilities

• Own MASA's seminar marketing end-to-end and optimize CPL, attendance, and ROI.
• Build AI-powered tools and automation to accelerate workflow.
• Manage programmatic/native campaigns across DV360, Trade Desk, Taboola, Outbrain.
• Design and run a CRO testing roadmap for landing pages and offers.
• Collaborate with design/copy to move experiments through the funnel.
• Report insights and recommendations to improve future MASA marketing.

Skills

Digital marketing

Programmatic campaigns

AI automation

Analytical thinking

Excel skills

Multi-tasking

Education

Bachelor's degree in Marketing/Business/Communications

Tools

DV360

The Trade Desk

Basis

StackAdapt

Taboola

Outbrain

Job description

Description

This is a full-time hybrid position based in the Greater Fort Lauderdale, FL area

Marketing at MASA moves fast, and it moves on data and curiosity. We're looking for a Digital Marketing Manager who doesn't wait for a tool to be handed to them; you find the smarter way to run a program, test a creative idea, or automate a tedious task, and you bring the rest of the team along with you. Whether you came up on the agency side trafficking DV360 and Trade Desk campaigns, or you're a performance marketer who's built your own automation stack, If you get a genuine charge out of connecting data, creative, and emerging technology into results, this role was built for you

About Us

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company--we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

What You Will Do

Reporting to our Director of Digital Acquisition, you will take ownership of MASA's digital marketing performance across seminar marketing, paid media (including programmatic and native), and conversion rate optimization--turning data into decisions and ideas into measurable growth.

Your main responsibilities will include:

• Owning MASA's seminar digital marketing program end-to-end, translating performance data into recommendations that drive down cost per lead and drive up attendance, conversion, and ROI.
• Bringing AI and automation into the everyday workflow, building tools and shortcuts that free the team up to focus on strategy instead of repetitive manual work.
• Owning programmatic and native advertising end-to-end through platforms like DV360, The Trade Desk, Taboola, and Outbrain--managing trafficking, pacing, audience segments, and post-buy analysis across display, video, OTT, and audio to ensure the right creative reaches the right audience, on time and on brand.
• Building a creative testing engine--designing experiments, tracking what wins, and turning findings into the team's next best move.
• Owning the CRO testing roadmap across landing pages, ecommerce experiences, and offer messaging, partnering closely with design and copy to keep the pipeline of experiments moving.
• Connecting the dots between creative, offer, and funnel performance--reporting out insights that shape how MASA markets going forward.

What You Bring

• 4+ years of experience in digital marketing, marketing operations, or a related role, with hands-on depth in at least one of: program/campaign operations, paid media creative management, or CRO.
• Hands-on experience managing programmatic or native campaigns through a demand-side platform (e.g., DV360, The Trade Desk, Basis, StackAdapt) or native network (e.g., Taboola, Outbrain)--agency-side media buying/planning experience counts.
• Real, hands-on experience putting AI tools or emerging platforms to work--automating a workflow, generating or testing creative, or building something lightweight to solve a problem--not just casual use.
• A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation.
• Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills.
• The ability to juggle several live workstreams at once without losing sight of the details or the bigger picture.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.

What We Will Provide You

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don't."
• A rare seat at the intersection of data, creative, and emerging technology--real ownership over the tools and strategies that shape how MASA markets to millions of members.

Why We Think You'll Love This Opportunity

This isn't a role where you'll be handed a playbook and told to run it. You'll help write the playbook--testing what works, building the tools that make the team faster, and seeing your ideas show up directly in the numbers. If you want a job where curiosity is rewarded and your experiments actually ship, this is it.

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

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