Growth-Driven Digital Marketing Lead

Freshworks; California (MO); Hybrid; USD 130,000 - 152,000; Full time

Benefits offered by this job

Equity + ESPP

Flexible PTO

Flexible spending

Commuter benefits

Wellness benefits

Adoption leave

Parental leave

Job summary

Freshworks is seeking a hands-on Digital Marketing Lead to design, launch, and optimize multi-channel campaigns for pipeline and revenue. You’ll collaborate with Product Marketing, Sales, and Analytics, using AI tools to improve performance and efficiency in a fast-paced SaaS environment. Hybrid role with on-site 3x/week in San Mateo, CA.

The role emphasizes end-to-end campaign execution across LinkedIn, Google, email, and display, with a base salary range and eligibility for a target bonus.

Qualifications

• 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience.
• Experience executing multi-channel digital campaigns from build and launch through optimization and reporting.
• Hands-on experience with LinkedIn Ads, Google Ads/SEM, Paid social, Display/programmatic, Email marketing.
• Comfortable working with campaign performance data and using insights to make optimizations.
• Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams.
• Strong project management skills and attention to detail.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong written communication skills and willingness to learn new tools and channels quickly.
• Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plus.
• Experience using AI tools to support campaign execution, reporting, research, or personalization is a plus.

Responsibilities

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
• Execute integrated campaigns that support new logo acquisition, pipeline, and revenue.
• Build audience segments and support targeted and account-based campaigns.
• Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market.
• Monitor campaign performance and make ongoing optimizations based on engagement, conversion, and pipeline results.
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences.
• Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution.
• Coordinate with agencies and vendors needed to support campaign execution.
• Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency.
• Share learnings and recommendations that help improve future campaign performance.

Skills

B2B marketing

Demand generation

Campaign marketing

Project management

Written communication

Analytical skills

Multi-channel campaigns

Tools

Marketo

Salesforce

Demandbase

6sense

Job description

Freshworks is seeking a hands-on Digital Marketing Lead to design, launch, and optimize multi-channel campaigns for pipeline and revenue. You’ll collaborate with Product Marketing, Sales, and Analytics, using AI tools to improve performance and efficiency in a fast-paced SaaS environment. Hybrid role with on-site 3x/week in San Mateo, CA.

The role emphasizes end-to-end campaign execution across LinkedIn, Google, email, and display, with a base salary range and eligibility for a target bonus.