Growth-Driven Digital Marketing Lead

Freshworks; Massachusetts; Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Dental insurance

Medical insurance

Vision insurance

Disability insurance

Life insurance

Equity + ESPP

Flexible PTO

Flexible spending

Commuter benefits

Wellness benefits

Adoption leave

Parental leave

Job summary

Freshworks in Boston seeks a hands-on Digital Marketing Lead to build, launch, test and optimize digital campaigns across channels, partnering with Product Marketing, Sales, Marketing Operations, Brand and RevOps.

The role requires 3-5 years of hands-on B2B marketing, experience with LinkedIn Ads, Google Ads, paid social, email, and additional channels. This is a hybrid role with 3x/week onsite at Downtown Boston, MA; base salary is $110,000-$130,000 and eligible for a target bonus.

Qualifications

• 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience
• Experience executing multi-channel digital campaigns from build and launch through optimization and reporting
• Hands-on experience with some combination of: LinkedIn Ads, Google Ads/ SEM, Paid social, Display or programmatic advertising, Email marketing
• Comfortable working with campaign performance data and using insights to make optimizations
• Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams
• Strong project management skills and attention to detail
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong written communication skills and willingness to learn new tools and channels quickly
• Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plus
• Experience using AI tools to support campaign execution, reporting, research, or personalization is a plus

Responsibilities

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
• Execute integrated campaigns that support new logo acquisition, pipeline, and revenue
• Build audience segments and support targeted and account-based campaigns
• Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market
• Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
• Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution
• Coordinate with agencies and vendors needed to support campaign execution
• Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency
• Share learnings and recommendations that help improve future campaign performance

Skills

B2B marketing

Demand generation

Campaign marketing

LinkedIn Ads

Google Ads

Paid social

Email marketing

Analytics

Project management

Multichannel campaigns

AI in marketing

Tools

Marketo

Salesforce

Demandbase

6sense

Job description

Freshworks in Boston seeks a hands-on Digital Marketing Lead to build, launch, test and optimize digital campaigns across channels, partnering with Product Marketing, Sales, Marketing Operations, Brand and RevOps.

The role requires 3-5 years of hands-on B2B marketing, experience with LinkedIn Ads, Google Ads, paid social, email, and additional channels. This is a hybrid role with 3x/week onsite at Downtown Boston, MA; base salary is $110,000-$130,000 and eligible for a target bonus.