Growth-Driven Digital & Demand Gen Specialist

JMI Resource Inc; Clearwater (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

JMI Resource Inc is seeking a Digital & Demand Generation Specialist to shape our digital presence across website, campaigns, and content, aligning marketing, sales, and customer experience to drive measurable growth.

You will balance big-picture strategy with hands-on execution, optimizing performance data, launching multichannel campaigns, and translating technical product details into clear messaging for OEM partners, dealers, and end users.

Qualifications

• 3–5 years in digital marketing or related field.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline preferred.
• Experience running campaigns across multiple digital channels (SEO/SEM, email, social).
• Ability to translate technical concepts into clear messaging for varied audiences.

Responsibilities

• Lead digital marketing initiatives across website, campaigns, and lead generation.
• Launch and refine multichannel campaigns (SEO/SEM, email, social, web).
• Track website traffic, lead volume, and campaign performance.
• Own content updates and overall user experience on the website.
• Collaborate with sales, engineering, and marketing to create compelling content.
• Support product launches, OEM initiatives, and dealer programs through digital channels.

Skills

Data-driven

Campaign management

Website optimization

Cross-functional collaboration

Clear communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Job description

JMI Resource Inc is seeking a Digital & Demand Generation Specialist to shape our digital presence across website, campaigns, and content, aligning marketing, sales, and customer experience to drive measurable growth.

You will balance big-picture strategy with hands-on execution, optimizing performance data, launching multichannel campaigns, and translating technical product details into clear messaging for OEM partners, dealers, and end users.