Growth-Driven Digital Marketing & Automation Lead

Northedge Steel, LLC; Rural Hall (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Northedge Steel is seeking a Digital Marketing & Automation Specialist to drive the full digital customer journey from discovery to revenue attribution. You will own campaigns, SEO/SEM, HubSpot automation, lead nurturing, email and SMS marketing, retargeting, and performance reporting.

You will work closely with the Sales team to ensure leads are nurtured and progressed through the funnel, with a focus on turning marketing activities into measurable opportunities and revenue.

Qualifications

• Proven experience in digital marketing and demand generation.
• Hands-on with HubSpot or a comparable marketing automation platform.
• Experience building automated email campaigns and nurture sequences.
• Experience managing paid digital campaigns (Google Ads, Meta).
• Strong understanding of SEO, SEM, and website optimization.
• Experience with analytics and reporting to connect marketing metrics to revenue.
• Excellent written communication and collaboration with Sales.

Responsibilities

• Own digital campaigns across Google Ads, Meta, and other channels to generate qualified leads.
• Manage SEO/SEM strategy, keyword research, and content opportunities.
• Build and optimize landing pages and conversion paths to improve lead capture.
• Develop email and SMS nurture campaigns and marketing automation workflows.
• Segment audiences and reengage older leads; track marketing ROI and revenue attribution.
• Collaborate with Sales to align pipeline & provide marketing insights.
• Create dashboards in HubSpot to report on performance and pipeline impact.

Skills

Digital marketing

Lead generation

Analytics & reporting

Cross-functional collaboration

Campaign optimization

Tools

HubSpot

Google Analytics

Google Ads

Meta Ads

WordPress

Job description

Northedge Steel is seeking a Digital Marketing & Automation Specialist to drive the full digital customer journey from discovery to revenue attribution. You will own campaigns, SEO/SEM, HubSpot automation, lead nurturing, email and SMS marketing, retargeting, and performance reporting.

You will work closely with the Sales team to ensure leads are nurtured and progressed through the funnel, with a focus on turning marketing activities into measurable opportunities and revenue.