Brand Experience & Demand Gen Manager

TTE Technology Inc; Irvine (CA); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Vacation time

Health insurance

Dental insurance

Vision insurance

401(k)

Job summary

TTE Technology Inc is seeking a Digital Marketing Manager to drive Brand Experience & Demand Generation, shaping the digital consumer journey across key touchpoints and translating awareness into measurable business impact.

You will own paid media strategy, website experience (TCL.com), and CRM-driven lifecycle marketing, collaborating with Brand Marketing, eCommerce, and Analytics to optimize campaigns and content for maximum engagement and conversion.

Qualifications

• 5–10 years of experience in digital marketing, paid media, demand generation, or related roles.
• Proven ability to manage multi-channel paid media campaigns with upper- and mid-funnel focus.
• Strong understanding of digital consumer journeys, including content strategy, SEO, and lifecycle marketing.
• Hands-on experience with analytics tools and translating data into actionable insights.
• Excellent communication skills and collaboration across brand, eCommerce, and analytics teams.

Responsibilities

• Develop and execute upper- and mid-funnel paid media strategies across Video, Social, Display, and Native channels to drive qualified traffic and consideration.
• Design and implement media approaches to shorten the see-to-buy cycle.
• Build audience segmentation strategies to engage consumers early in the decision process.
• Own media execution, including budget allocation and performance optimization.
• Own TCL.com as the central hub for brand storytelling and optimize end-to-end user journeys.
• Lead SEO and content initiatives and collaborate on content across pages and guides.
• Develop and manage CRM and email marketing to capture and nurture upper-funnel demand.
• Analyze performance across channels and translate data into actionable recommendations.
• Define and track KPIs including traffic, engagement, SEO visibility, and CRM expansion.

Skills

Digital marketing

Paid media management

Demand generation

SEO

Analytics

Communication

Tools

Google Analytics

CRM platforms

Email marketing tools

Job description

TTE Technology Inc is seeking a Digital Marketing Manager to drive Brand Experience & Demand Generation, shaping the digital consumer journey across key touchpoints and translating awareness into measurable business impact.

You will own paid media strategy, website experience (TCL.com), and CRM-driven lifecycle marketing, collaborating with Brand Marketing, eCommerce, and Analytics to optimize campaigns and content for maximum engagement and conversion.