Growth-Driven Biz Dev Manager: Funnels, ROI & Campaigns

Cigna; Chula Vista (CA); On-site; USD 123,000 - 173,000; Full time

Job summary

Cigna seeks a Business Development Manager in California to design landing pages and conversion funnels that turn traffic into customers. You will translate customer insights into sharper campaign briefs, pitch upsells that feel like favors, and steer prospects from interest to invoice with minimal friction.

Responsibilities include scripting webinars to fill the top of the funnel, driving demand-generation with a strong grasp of innovation, and crafting messaging for sales marketing buyers and

Qualifications

• Design landing pages and conversion funnels that turn traffic into customers.
• Translate customer insights into sharper campaign briefs.
• Pitch upsells that feel like favors, not invoices.
• Steer Cigna prospects from interest to invoice without friction.
• Script the webinar that fills the sales marketing top of funnel.
• Strong command of Innovation, with 6 of demand-generation experience.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.
• Report on attribution and channel ROI to inform the budget cycle.

Skills

Landing pages

Conversion funnels

Customer insights

Upsells

Prospect to invoice

Webinar scripting

Demand-generation

Messaging

Attribution reporting

Job description

Cigna seeks a Business Development Manager in California to design landing pages and conversion funnels that turn traffic into customers. You will translate customer insights into sharper campaign briefs, pitch upsells that feel like favors, and steer prospects from interest to invoice with minimal friction.

Responsibilities include scripting webinars to fill the top of the funnel, driving demand-generation with a strong grasp of innovation, and crafting messaging for sales marketing buyers and