Growth-Driven Audit & Tax Marketing Director

Grant Thornton; Arlington (VA); Hybrid; USD 184,000 - 276,000; Full time

Job summary

Grant Thornton is seeking an Audit & Tax Marketing Lead to shape and execute marketing for high-growth Audit and Tax practices. You will partner with leadership to translate priorities into campaigns, drive brand visibility, and grow revenue in a fast-paced, client-centric environment.

You will lead cross-functional teams across acquisitions, alliances, industry campaigns, thought leadership, and go-to-market strategies that position the firm as a trusted advisor.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
• 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
• Proven success in developing and executing strategic marketing plans that drive business growth
• Strong understanding of digital marketing, content strategy, and lead generation
• Excellent communication, collaboration, and stakeholder management skills
• Ability to thrive in a high-growth, matrixed organization with shifting priorities

Responsibilities

• Go-to-Market: Launch and manage GTM campaigns aligned to priority sectors and offerings
• Positioning: Ensure client-first messaging differentiating from Big Four
• Acquisition Marketing: Integrate marketing functions from acquired firms into unified GT model
• Brand transitions: Lead change management and determine sub-brand vs full GT integration
• Content Engine: Build scalable content operations modeled on content factory principles
• Campaigns: Run always-on campaigns aligned to pipeline goals
• Cross-SL Alignment: Ensure message consistency with Advisory marketing lead
• Analytics: Define KPIs and deliver dashboards for leadership visibility
• Other duties as assigned

Skills

Strategic marketing

Lead generation

Digital marketing

Communication

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Related field

MBA or advanced degree a plus

Tools

CRM systems (Salesforce)

Marketing automation (HubSpot/Marketo)

Job description

Grant Thornton is seeking an Audit & Tax Marketing Lead to shape and execute marketing for high-growth Audit and Tax practices. You will partner with leadership to translate priorities into campaigns, drive brand visibility, and grow revenue in a fast-paced, client-centric environment.

You will lead cross-functional teams across acquisitions, alliances, industry campaigns, thought leadership, and go-to-market strategies that position the firm as a trusted advisor.