Audit & Tax Growth Marketing Lead

Grant Thornton; Baltimore (MD); Hybrid; USD 184,000 - 276,000; Full time

Benefits offered by this job

Bonus program

Job summary

Grant Thornton is seeking an Audit & Tax Marketing Lead to shape and execute marketing strategy for high-growth practices. You will drive brand visibility, market differentiation, and revenue growth through GTM campaigns, content engines, and cross-functional leadership.

The role partners with Audit & Tax leadership to translate priorities into compelling programs, manage cross-firm acquisitions, and align with firmwide campaigns. Hybrid, in-person 3 days/week at GT offices or client sites.

Qualifications

• 8+ years of B2B marketing experience, preferably in professional services
• Proven success in developing and executing strategic marketing plans that drive business growth
• Strong understanding of digital marketing, content strategy, and lead generation
• Excellent communication, collaboration, and stakeholder management skills
• Ability to thrive in a high-growth, matrixed organization with shifting priorities

Responsibilities

• Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
• Ensure all positioning is client-first and clearly differentiated from Big Four competitors
• Evaluate and integrate marketing functions from acquired firms into a unified GT model
• Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration
• Build a scalable content operation modeled on 'content factory' principles—fast, compliant, personalized, and reusable
• Run always-on campaigns triggered by demand signals and aligned to pipeline goals
• Partner with Advisory marketing lead to ensure message consistency and avoid duplication
• Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns
• Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice
• Deliver dashboards and insights for leadership visibility and decision-making
• Other duties as assigned

Skills

B2B marketing

Strategic marketing planning

Cross-functional collaboration

Digital marketing

Education

Bachelor's degree in Marketing/Communications/Business

MBA or advanced degree a plus

Tools

Salesforce

HubSpot

Marketo

Job description

Grant Thornton is seeking an Audit & Tax Marketing Lead to shape and execute marketing strategy for high-growth practices. You will drive brand visibility, market differentiation, and revenue growth through GTM campaigns, content engines, and cross-functional leadership.

The role partners with Audit & Tax leadership to translate priorities into compelling programs, manage cross-firm acquisitions, and align with firmwide campaigns. Hybrid, in-person 3 days/week at GT offices or client sites.