Multifamily Digital Marketing Manager: Growth & Lead Gen

cw; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement plan

Paid time off

Job summary

Cushman & Wakefield is seeking a Marketing Manager, Multifamily Digital Marketing to lead digital strategy and execution for a national portfolio. You will drive lead generation, optimize the online journey, and align operations with corporate marketing teams to maximize visibility and occupancy.

The role emphasizes analytics, local and reputation marketing, and the adoption of marketing technology across communities. Leadership and training are part of the responsibilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of digital marketing, multifamily marketing, performance marketing, or related field.
• Demonstrated experience with website management, SEO, SEM, Google Business Profiles, reputation management, and digital analytics.
• Experience working with multifamily technology platforms including Yardi, RentCafe, Knock CRM, Entrata, Engrain, or comparable systems.
• Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations.
• Experience managing external marketing vendors and agency relationships.
• Knowledge of AI-powered marketing tools, automation platforms, and emerging digital marketing technologies.

Responsibilities

• Develop and execute portfolio-level digital marketing strategies focused on lead generation, conversion optimization, and occupancy goals.
• Analyze performance data across websites, paid media, CRM systems, and reputation platforms to identify trends and recommend optimization opportunities.
• Partner with internal teams and external vendors to improve website performance, SEO, SEM, paid media, and digital customer experience initiatives.
• Monitor marketing KPIs and provide actionable recommendations that improve traffic, lead quality, conversion rates, and customer engagement.
• Support portfolio marketing planning through data analysis, reporting, and performance benchmarking.
• Own website content strategy, ongoing optimization efforts, and quality assurance across assigned communities.
• Manage website launches, redesigns, branding updates, and digital asset implementation.
• Partner with website vendors and internal stakeholders to troubleshoot issues, implement enhancements, and improve user experience.
• Ensure community websites maintain accurate content, pricing, imagery, and digital compliance standards.
• Develop strategies to improve local search visibility through Google Business Profile optimization, directory management, and reputation initiatives.
• Monitor online reputation performance and identify opportunities to improve ratings, reviews, and resident engagement.
• Recommend and implement best practices that increase visibility and strengthen brand presence across digital channels.
• Serve as a subject matter expert on multifamily marketing technology platforms including Yardi, RentCafe, Knock CRM, Engrain, Google Business Profile, and related tools.
• Evaluate emerging technologies, AI solutions, and automation opportunities that improve operational efficiency and marketing effectiveness.
• Support implementation and adoption of new marketing technologies across the portfolio.
• Identify opportunities to streamline workflows through automation and digital process improvements.
• Provide mentorship and strategic guidance to marketing specialists and onsite teams.
• Lead training initiatives focused on digital marketing best practices, website management, reputation management, and emerging technology.
• Partner with leadership teams to support national marketing initiatives and operational priorities.
• Assist with onboarding, coaching, and professional development efforts within the marketing organization.

Skills

Digital marketing

Multifamily marketing

Performance marketing

Analytics

Vendor management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Yardi

RentCafe

Knock CRM

Engrain

Google Business Profile

Job description

Cushman & Wakefield is seeking a Marketing Manager, Multifamily Digital Marketing to lead digital strategy and execution for a national portfolio. You will drive lead generation, optimize the online journey, and align operations with corporate marketing teams to maximize visibility and occupancy.

The role emphasizes analytics, local and reputation marketing, and the adoption of marketing technology across communities. Leadership and training are part of the responsibilities.