Growth-Driven AI Product Marketing Manager

happyrobot.ai; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

HappyRobot is building infrastructure for autonomous AI workforces and expanding its growth team in San Francisco.

This product marketing role partners with the Head of Growth and founders to shape messaging, educate customers, and enable sales.

You will create assets around product features, newsletters, release notes, in-product updates, and website content—driving adoption and strong market positioning. You will collaborate with product, sales, and operations to ensure consistent brand voice.

Qualifications

• 4+ years in product marketing in B2B tech or startups.
• Ability to translate complex product concepts into persuasive messaging.
• Understanding enterprise sales motions and business audiences.
• Familiarity with generative AI and agentic AI concepts.
• Experience partnering with product, sales, and growth teams.
• Strong ownership and multi-launch management.
• Self-starter in a fast-paced, autonomous environment.
• Data-driven with ability to measure adoption and engagement.
• Experience leveraging AI tools for research and content creation.

Responsibilities

• Translate complex product concepts into clear value propositions.
• Develop go-to-market strategies for new products and features.
• Create messaging frameworks, positioning statements, and differentiators.
• Build assets like release notes, newsletters, and website content.
• Manage customer references and case studies.
• Develop enablement materials like one-pagers and decks.
• Collaborate with product, sales, and growth for alignment.
• Track feature adoption and customer engagement.
• Support field and partner teams with content for new capabilities.
• Ensure consistent product storytelling across channels.

Skills

Communication

Product marketing

Enterprise sales awareness

Generative AI

Cross-functional collaboration

Data-driven

Job description

HappyRobot is building infrastructure for autonomous AI workforces and expanding its growth team in San Francisco.

This product marketing role partners with the Head of Growth and founders to shape messaging, educate customers, and enable sales.

You will create assets around product features, newsletters, release notes, in-product updates, and website content—driving adoption and strong market positioning. You will collaborate with product, sales, and operations to ensure consistent brand voice.