Product Marketing Manager

happyrobot.ai; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

HappyRobot is building infrastructure for autonomous AI workforces and expanding its growth team in San Francisco.

This product marketing role partners with the Head of Growth and founders to shape messaging, educate customers, and enable sales.

You will create assets around product features, newsletters, release notes, in-product updates, and website content—driving adoption and strong market positioning. You will collaborate with product, sales, and operations to ensure consistent brand voice.

Qualifications

• 4+ years in product marketing in B2B tech or startups.
• Ability to translate complex product concepts into persuasive messaging.
• Understanding enterprise sales motions and business audiences.
• Familiarity with generative AI and agentic AI concepts.
• Experience partnering with product, sales, and growth teams.
• Strong ownership and multi-launch management.
• Self-starter in a fast-paced, autonomous environment.
• Data-driven with ability to measure adoption and engagement.
• Experience leveraging AI tools for research and content creation.

Responsibilities

• Translate complex product concepts into clear value propositions.
• Develop go-to-market strategies for new products and features.
• Create messaging frameworks, positioning statements, and differentiators.
• Build assets like release notes, newsletters, and website content.
• Manage customer references and case studies.
• Develop enablement materials like one-pagers and decks.
• Collaborate with product, sales, and growth for alignment.
• Track feature adoption and customer engagement.
• Support field and partner teams with content for new capabilities.
• Ensure consistent product storytelling across channels.

Skills

Communication

Product marketing

Enterprise sales awareness

Generative AI

Cross-functional collaboration

Data-driven

Job description

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.

About the role

This is a product-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot communicates product value across channels. Product marketing fuels everything from feature adoption and customer education to sales enablement and market positioning. As a result, this role may be responsible for everything from creating assets around product features, managing our newsletter, in-product updates, and website features, to developing sales materials and customer-facing communications for new capabilities.

Responsibilities:

• Excellent written and verbal communication skills with the ability to translate complex product concepts into clear, compelling value propositions.
• Develop and execute go-to-market strategies for new products and features
• Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators.
• Build assets around product features, including release notes, in-product updates, newsletters, and website content
• Manage customer references, case studies, and proof-of-value content
• Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.
• Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.
• Track feature adoption, customer engagement, and feedback to inform future launches and positioning.
• Support field and partner teams with content that drives understanding and usage of new capabilities.
• Ensure product storytelling is consistent across all channels, reflecting HappyRobot’s brand voice and strategic goals.

Must Have

• Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.
• 4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.
• Strong understanding of enterprise sales motions and how to position technical products for business audiences.
• Strong understanding of technical concepts including generative AI and agentic AI.
• Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.
• Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.
• Self-starter who thrives in a fast-paced, highly autonomous environment.
• Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.
• Ability to leverage AI tools to accelerate research, messaging, and asset creation.

Nice to Have

• Basic technical skills.
• Background in supply chain, logistics, or enterprise software industries.
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