Senior Product Marketing Manager — AI-Powered Growth

salesforce.com, inc.; Austin (TX); On-site; USD 117,000 - 217,000; Full time

Job summary

Salesforce seeks a creative, motivated product marketer to drive innovative product marketing across multiple portfolios. You will work cross-functionally with marketing, sales, and product teams to craft messaging, positioning, content, events, and enablement.

Responsibilities include leading value props, translating campaigns into programs that fuel the sales pipeline, and strengthening internal communications while building scalable sales training and always-on plays.

Qualifications

• 5-7+ years of experience in product marketing, industry marketing, or corporate marketing.
• Strong communication skills, both written and verbal.
• Ability to strategize and craft compelling messaging.
• Drive hands-on tactical execution.
• Lead new projects even in the face of ambiguity.
• Experience will be evaluated based on alignment to the core competencies for the role.

Responsibilities

• Lead and create the core value proposition and selling points.
• Translate marketing initiatives into actionable programs to fuel the sales pipeline, close deals, and deliver growth.
• Operationalize internal marketing communications.
• Develop repeatable, scalable processes to train sales teams and drive always-on sales plays and programs.
• Build consensus and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Skills

Product marketing

Communication

Messaging strategy

Execution

Project leadership

Cross-functional collaboration

Sales alignment

Tools

Salesforce

AI tools

Job description

Salesforce seeks a creative, motivated product marketer to drive innovative product marketing across multiple portfolios. You will work cross-functionally with marketing, sales, and product teams to craft messaging, positioning, content, events, and enablement.

Responsibilities include leading value props, translating campaigns into programs that fuel the sales pipeline, and strengthening internal communications while building scalable sales training and always-on plays.