Growth-Driven Activation Marketing Specialist

Spotify Los Angeles; New York (NY); Hybrid; USD 73,000 - 104,000; Full time

Benefits offered by this job

Health insurance

Six-month parental leave

401(k) plan

Monthly meal allowance

23 paid days off

Paid holidays

Paid sick leave

Job summary

Spotify is seeking a Performance Marketing Activation Specialist based in New York to drive direct response campaigns across paid search, paid social, and app campaigns. You will own trafficking, QA, launch, and optimization while collaborating with analytics, product, and agency partners.

3+ years of hands-on performance marketing experience, especially with Google Search and other native platforms, and strong Excel/Sheets skills are essential.

Qualifications

• 3+ years of hands-on performance marketing execution experience (app install and/or web conversion).
• Deep hands-on experience managing Google Brand and Nonbrand Search campaigns.
• Experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools.
• Strong Excel/Sheets skills for clear storytelling and presentations.

Responsibilities

• Own daily campaign stewardship (trafficking, QA, launch, optimization, reporting) with focus on Google Search campaigns.
• Contribute to campaign strategy and budget recommendations for large-scale direct response initiatives.
• Design and run A/B tests; analyze results and report insights with analytics teams.
• Support incrementality testing across Conversion Lift and GeoX methodologies.
• Coordinate Search and Social strategies with the Strategy team; manage vendor/platform relationships.

Skills

Performance marketing

Google Ads (Search)

Data analysis (Excel/Sheets)

Cross-functional collaboration

AI tools in marketing

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Tableau

MMPs

Smartly

Job description

Spotify is seeking a Performance Marketing Activation Specialist based in New York to drive direct response campaigns across paid search, paid social, and app campaigns. You will own trafficking, QA, launch, and optimization while collaborating with analytics, product, and agency partners.

3+ years of hands-on performance marketing experience, especially with Google Search and other native platforms, and strong Excel/Sheets skills are essential.