Performance Marketing Activation Specialist

Spotify Los Angeles; New York (NY); Hybrid; USD 73,000 - 104,000; Full time

Benefits offered by this job

Health insurance

Six-month parental leave

401(k) plan

Monthly meal allowance

23 paid days off

Paid holidays

Paid sick leave

Job summary

Spotify is seeking a Performance Marketing Activation Specialist based in New York to drive direct response campaigns across paid search, paid social, and app campaigns. You will own trafficking, QA, launch, and optimization while collaborating with analytics, product, and agency partners.

3+ years of hands-on performance marketing experience, especially with Google Search and other native platforms, and strong Excel/Sheets skills are essential.

Qualifications

• 3+ years of hands-on performance marketing execution experience (app install and/or web conversion).
• Deep hands-on experience managing Google Brand and Nonbrand Search campaigns.
• Experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools.
• Strong Excel/Sheets skills for clear storytelling and presentations.

Responsibilities

• Own daily campaign stewardship (trafficking, QA, launch, optimization, reporting) with focus on Google Search campaigns.
• Contribute to campaign strategy and budget recommendations for large-scale direct response initiatives.
• Design and run A/B tests; analyze results and report insights with analytics teams.
• Support incrementality testing across Conversion Lift and GeoX methodologies.
• Coordinate Search and Social strategies with the Strategy team; manage vendor/platform relationships.

Skills

Performance marketing

Google Ads (Search)

Data analysis (Excel/Sheets)

Cross-functional collaboration

AI tools in marketing

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Tableau

MMPs

Smartly

Job description

We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify’s subscribers and monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.

Spotify is looking for a Performance Marketing Activation Specialist to join the band and help drive direct response marketing efforts. You'll be part of the in-house Performance Marketing team - planning, launching, and optimizing global acquisition and conversion campaigns across paid search and paid social, owning every part of the campaign process. You'll work closely with cross-functional partners, analytics teams, and external platforms and agencies to deliver results. A desire to learn more about data and tech innovation is a must have for future growth in the role.

We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify’s subscribers and monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.

Spotify is looking for a Performance Marketing Activation Specialist to join the band and help drive direct response marketing efforts. You'll be part of the in-house Performance Marketing team - planning, launching, and optimizing global acquisition and conversion campaigns across paid search and paid social, owning every part of the campaign process. You'll work closely with cross-functional partners, analytics teams, and external platforms and agencies to deliver results. A desire to learn more about data and tech innovation is a must have for future growth in the role.

What You’ll Do

• Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns. Additional channels include, but are not limited to: Paid Social (Meta, Snapchat, TikTok), Google App Campaigns (ACi, ACe),Apple Search Ads (ASA)
• Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation.
• Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics.
• Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies.
• Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies.
• Cultivating and maintaining vendor and platform relationships and maximizing their potential

Who You Are

• 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience a plus.
• Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus.
• Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise.
• Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
• Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management.
• Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on where digital advertising is heading.
• Educated to BA/BS level or have equivalent experience.
• Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity, and building judgment through doing.
• Good character and a strong work ethic; your contributions raise the quality and dependability of the team's output and you address issues before they eliminate.
• Curious and open-minded; you do your best work in collaborative teams, sharing context proactively, seeking guidance when needed, and engaging constructively when team direction conflicts with data.

Where You’ll Be

• This role is based in New York.
• We offer flexibility to work where you work best, with 2-3 days per week in the office. Collaboration hours align to the EST time zone.

Learn about life at Spotify

The United States base range for this position is $73,000 – $104,000 USD, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

Extensive learning opportunities, through our dedicated team, GreenHouse.

Flexible share incentives letting you choose how you share in our success.

Global parental leave, six months off - for all new parents.

All The Feels, our employee assistance program and self-care hub.

Flexible public holidays, swap days off according to your values and beliefs.