Growth Activation Leader: Pipeline & Revenue

adMarketplace; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401k matching

Employee referral program

Gym membership discount

Tax-free commuter benefits

Job summary

adMarketplace is seeking a VP of Growth Activation in New York to lead growth marketing, ABM, demand generation, and sales enablement. You will drive integrated programs across advertiser and publisher markets, partnering with product, marketing, and revenue teams to accelerate pipeline and revenue growth.

The ideal candidate has 10–15 years in growth marketing within high-growth B2B tech or SaaS, with a data-driven, experimentation-focused approach and strong executive collaboration skills.

Qualifications

• Proven leadership experience in growth marketing and revenue-generation initiatives.
• Strong track record in ABM, demand gen, and sales enablement with measurable ROI.
• Advanced analytics mindset using attribution, dashboards, and performance insights.

Responsibilities

• Develop and execute growth marketing strategy aligned with pipeline and revenue goals.
• Lead planning, ROI targets, and experimentation roadmaps with executive input.
• Build and scale growth programs across advertiser and publisher markets.
• Drive integrated GTM initiatives with product marketing, product, and sales.
• Lead the sales enablement function and create customer intelligence insights.
• Own marketing measurement and dashboards connecting investment to outcomes.

Skills

Growth strategy

Go-to-Market

Sales enablement

Marketing analytics

ABM (account-based marketing)

Demand generation

Leadership

Cross-functional collaboration

Education

15+ years marketing experience

Tools

CRM platforms

Marketing automation

AI-powered tools

Job description

adMarketplace is seeking a VP of Growth Activation in New York to lead growth marketing, ABM, demand generation, and sales enablement. You will drive integrated programs across advertiser and publisher markets, partnering with product, marketing, and revenue teams to accelerate pipeline and revenue growth.

The ideal candidate has 10–15 years in growth marketing within high-growth B2B tech or SaaS, with a data-driven, experimentation-focused approach and strong executive collaboration skills.