Global Performance Marketing Activation Lead

Spotify; New York (NY); Hybrid; USD 73,000 - 104,000; Full time

Benefits offered by this job

Health insurance

Six-month parental leave

401(k) retirement plan

Monthly meal allowance

23 paid days off

Paid flexible holidays

Paid sick leave

Job summary

Spotify is seeking a Performance Marketing Activation Specialist based in New York to lead daily campaign stewardship across Google Search and paid social channels. You will design tests, analyze results, and report insights in collaboration with analytics partners.

A data-driven, cross-functional mindset helps you optimize large-scale direct-response initiatives while advancing innovative marketing tech use.

Qualifications

• BA/BS degree or equivalent experience.
• 3+ years of hands-on performance marketing for app install or web conversion.
• Strong data skills; able to translate data into clear stakeholder stories.
• Experience with Google Brand and Nonbrand Search and cross‑channel optimization.
• Familiarity with marketing tech ecosystem and MMPs.

Responsibilities

• Own daily campaign stewardship (trafficking, QA, launch, optimization) with a focus on Google Search.
• Contribute to strategy and budget decisions for large direct-response initiatives.
• Design, run, and report on A/B tests and experiments in partnership with analytics.
• Collaborate across Search, Social, and broader Strategy teams to optimize channels.

Skills

Campaign trafficking

Google Search marketing

Paid social optimization

A/B testing

Excel/Sheets

Campaign analytics

AI-enabled workflow

Education

BA/BS degree

Tools

Smartly

Google Analytics

Job description

Spotify is seeking a Performance Marketing Activation Specialist based in New York to lead daily campaign stewardship across Google Search and paid social channels. You will design tests, analyze results, and report insights in collaboration with analytics partners.

A data-driven, cross-functional mindset helps you optimize large-scale direct-response initiatives while advancing innovative marketing tech use.