Growth Director: Scale Shopify Merchant Revenue

Usemech; Orlando (FL); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Usemech is seeking a senior Director of Growth to own and scale the merchant acquisition and revenue engine. This role partners with the CEO to build a predictable, measurable growth system across outbound, inbound, partnerships, and product marketing, with a focus on Shopify merchants.

You will lead a multi-channel demand engine, define GTM for ecommerce brands, and optimize the full funnel while building a growth team and staying hands-on where needed.

Qualifications

• 6+ years of experience in B2B SaaS growth, demand generation, or revenue marketing.
• Proven track record of owning pipeline generation and revenue outcomes.
• Deep understanding of the Shopify ecosystem: merchants, apps, agencies, and community.
• Experience selling or marketing to ecommerce brands and DTC operators.
• Strong familiarity with modern GTM tools such as HubSpot or Salesforce, sequencing tools, and analytics platforms.
• Ability to operate as a player-coach, setting strategy and executing hands-on.
• Strong written and verbal communication skills with the ability to craft compelling narratives for ecommerce audiences.
• Experience in an early-stage or scaling SaaS environment where ownership matters more than process.

Responsibilities

• Own merchant pipeline generation across outbound, inbound, partnerships, and product marketing channels
• Define and execute go-to-market strategy for acquiring Shopify and ecommerce brands
• Build and manage a multi-channel demand generation engine optimized for pipeline quality, not just volume
• Develop positioning, messaging, and sales enablement assets that speak to ecommerce operators and Shopify merchants
• Own GTM systems, CRM integrity, attribution, and reporting that connect activity to revenue outcomes
• Collaborate with the product team to translate platform features into clear merchant value propositions
• Identify and develop strategic partnership opportunities with Shopify agencies, app partners, and ecommerce communities
• Continuously test and optimize channels, messaging, and conversion across the full funnel
• Build and manage a growth team and specialist partners over time while staying hands-on where needed

Skills

B2B SaaS growth

Demand generation

Revenue marketing

Pipeline ownership

Communication

HubSpot

Salesforce

Analytics platforms

Tools

HubSpot

Salesforce

Analytics platforms

Job description

Usemech is seeking a senior Director of Growth to own and scale the merchant acquisition and revenue engine. This role partners with the CEO to build a predictable, measurable growth system across outbound, inbound, partnerships, and product marketing, with a focus on Shopify merchants.

You will lead a multi-channel demand engine, define GTM for ecommerce brands, and optimize the full funnel while building a growth team and staying hands-on where needed.