Director of Growth

Usemech; Orlando (FL); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Usemech is seeking a senior Director of Growth to own and scale the merchant acquisition and revenue engine. This role partners with the CEO to build a predictable, measurable growth system across outbound, inbound, partnerships, and product marketing, with a focus on Shopify merchants.

You will lead a multi-channel demand engine, define GTM for ecommerce brands, and optimize the full funnel while building a growth team and staying hands-on where needed.

Qualifications

• 6+ years of experience in B2B SaaS growth, demand generation, or revenue marketing.
• Proven track record of owning pipeline generation and revenue outcomes.
• Deep understanding of the Shopify ecosystem: merchants, apps, agencies, and community.
• Experience selling or marketing to ecommerce brands and DTC operators.
• Strong familiarity with modern GTM tools such as HubSpot or Salesforce, sequencing tools, and analytics platforms.
• Ability to operate as a player-coach, setting strategy and executing hands-on.
• Strong written and verbal communication skills with the ability to craft compelling narratives for ecommerce audiences.
• Experience in an early-stage or scaling SaaS environment where ownership matters more than process.

Responsibilities

• Own merchant pipeline generation across outbound, inbound, partnerships, and product marketing channels
• Define and execute go-to-market strategy for acquiring Shopify and ecommerce brands
• Build and manage a multi-channel demand generation engine optimized for pipeline quality, not just volume
• Develop positioning, messaging, and sales enablement assets that speak to ecommerce operators and Shopify merchants
• Own GTM systems, CRM integrity, attribution, and reporting that connect activity to revenue outcomes
• Collaborate with the product team to translate platform features into clear merchant value propositions
• Identify and develop strategic partnership opportunities with Shopify agencies, app partners, and ecommerce communities
• Continuously test and optimize channels, messaging, and conversion across the full funnel
• Build and manage a growth team and specialist partners over time while staying hands-on where needed

Skills

B2B SaaS growth

Demand generation

Revenue marketing

Pipeline ownership

Communication

HubSpot

Salesforce

Analytics platforms

Tools

HubSpot

Salesforce

Analytics platforms

Job description

We are looking for a senior Director of Growth to own and scale Mech's merchant acquisition and revenue engine. This is a revenue ownership role, not a traditional marketing seat. You will work directly with the CEO to build a predictable, measurable growth system across outbound, inbound, partnerships, and product marketing, with a focus on acquiring and expanding Shopify merchants.

Responsibilities:

• Own merchant pipeline generation across outbound, inbound, partnerships, and product marketing channels
• Define and execute go-to-market strategy for acquiring Shopify and ecommerce brands
• Build and manage a multi-channel demand generation engine optimized for pipeline quality, not just volume
• Develop positioning, messaging, and sales enablement assets that speak to ecommerce operators and Shopify merchants
• Own GTM systems, CRM integrity, attribution, and reporting that connect activity to revenue outcomes
• Collaborate with the product team to translate platform features into clear merchant value propositions
• Identify and develop strategic partnership opportunities with Shopify agencies, app partners, and ecommerce communities
• Continuously test and optimize channels, messaging, and conversion across the full funnel
• Build and manage a growth team and specialist partners over time while staying hands-on where needed

Requirements:

• 6+ years of experience in B2B SaaS growth, demand generation, or revenue marketing
• Proven track record of owning pipeline generation and delivering measurable revenue outcomes
• Deep understanding of the Shopify ecosystem: its merchants, apps, agencies, and community
• Experience selling or marketing to ecommerce brands and DTC operators
• Strong familiarity with modern GTM tools such as HubSpot or Salesforce, sequencing tools, and analytics platforms
• Ability to operate as a player-coach, comfortable setting strategy and executing hands-on
• Strong written and verbal communication skills with the ability to craft compelling narratives for ecommerce audiences
• Experience in an early-stage or scaling SaaS environment where ownership matters more than process

Nice to Have:

• Experience at a Shopify app, ecommerce SaaS, or helpdesk/CX platform
• Familiarity with customer support workflows, ticketing tools, or self-service platforms
• Experience building or growing a presence on the Shopify App Store

"Managing customer support across multiple clients felt impossible before Mech. The AI Agent handles routine inquiries automatically, and our team gets full conversation context without switching between tools. It completely changed how we run support."

Larry CEO, Co-Founder

Nalin COO, Co-Founder

"Every helpdesk we tried punished us for growing - more tickets meant a bigger bill. Mech changed that. One flat price, unlimited everything. We scaled our store without once worrying about what our support software would cost us that month."