Director of Product Marketing

ZS; Chicago (IL); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Retirement planning

Job summary

ZS in the United States seeks a Director of Product Marketing to shape strategy and messaging for its platform offerings. You will lead a team of marketers, collaborate with product management and sales, and develop plans that drive demand and growth.

You will translate technical features into compelling benefits, guide roadmaps, analyze market trends, and oversee content assets, launches, and demand generation initiatives across the lifecycle.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• 15+ years of experience in product marketing roles within platform or product companies.
• Deep understanding of platform and SaaS business models, market dynamics, and customer needs.
• Strong leadership skills with experience managing and mentoring high-performing marketing teams.
• Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
• Experience in positioning and effectively launching new products in competitive market settings.
• Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
• Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
• Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.

Responsibilities

• Develop cohesive marketing plans and strategies to position platform and product offerings for growth.
• Monitor industry trends, tech developments and competitors; provide insights to guide roadmaps and plans.
• Use customer satisfaction, win/loss analyses and market data to shape messaging and differentiation.
• Collaborate with product management to align roadmaps and pricing strategy.
• Work with cross-functional teams to ensure portfolio alignment and drive product success.
• Create messaging that communicates value to target audiences.
• Oversee creation of thought leadership, sales enablement materials, case studies and demos.
• Develop go-to-market plans for new product launches; drive adoption.
• Track KPIs and optimize marketing effectiveness.
• Lead, hire and retain product marketing talent.

Skills

Product marketing

Leadership

Strategic thinking

Data-driven decisions

Cross-functional collaboration

Communication

Go-to-market strategy

Market analysis

Launch management

Education

Bachelor’s degree in marketing

MBA preferred

Job description

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

ZS’s Corporate Enterprise Functions

comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

Director of Product Marketing

As the director of product marketing, you will play a pivotal role in shaping the strategy and messaging for our platform and product offerings. You will work closely with firm leadership, product management and sales while leading a team of talented marketers to develop and execute marketing plans that resonate with our target audiences, drive demand, and ultimately contribute to the growth and success of ZS.

What You’ll Do:

• Develop cohesive marketing plan and strategies that successfully position platform and product offerings for growth.
• Stay abreast of industry trends, emerging technologies and competitive developments, providing insights and recommendations to inform platform and product roadmap decisions and future marketing strategies.
• Leverage customer satisfaction, win/loss analysis, competitive landscape and industry trends to develop competitive platform and product positioning, messaging and differentiation strategies.
• Collaborate with product management to develop competitive need/gap analysis, align platform/product roadmaps and pricing strategy.
• Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success throughout the lifecycle.
• Create compelling messaging and positioning that effectively communicates the value proposition of our platform and product offerings to various target audiences.
• Oversee the creation of thought leadership, sales enablement materials, customer case studies, demos and other content assets to support demand generation, lead nurturing, and sales conversion efforts.
• Develop and execute go-to-market plans for new product launches, working closely with product management to drive successful product introductions and adoption.
• Track and analyze key performance metrics to assess and optimize the effectiveness of marketing strategies and drive continuous improvement.
• Manage the hiring, development, and retention of product marketing talent; provide day-to-day leadership and direction to product marketing team.

What You’ll Bring:

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth.
• Deep understanding of platform and SaaS business models, market dynamics, and customer needs, with the ability to translate technical features into compelling benefits.
• Strong leadership skills with experience managing and mentoring high-performing marketing teams.
• Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
• Experience in positioning and effectively launching new products in competitive market settings.
• Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
• Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
• Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.
• Organizational Interlocks:
  • Demand generation
  • Product management
  • Business unit leaders, industry leaders
  • Content team, analytics team
  • Corporate communications
  • Sales (leaders, first-line managers, direct and indirect sellers, enablement/training, operations)
  • Partner marketing
  • Legal
  • Finance

How you’ll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

Considering applying?

At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems—the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

Work Authorization:

This position is not eligible for visa sponsorship. Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship.

Find Out More At:

www.zs.com