Growth Director: Full-Funnel eCommerce & Lifecycle

Unicity International; Provo (UT); Hybrid; USD 140,000 - 240,000; Full time

Job summary

Unicity International is hiring a Director of Growth to own the entire e-commerce funnel from first visit through long-term repeat revenue. You will lead Web/CRO and Email/Lifecycle, collaborating with Product and Tech to ensure tool readiness and a unified funnel strategy.

This builder-operator role demands a track record of shipped tests, a P&L mindset, and the ability to turn qualitative insights into a prioritized hypothesis backlog. Hybrid, in-office 3 days/week in Provo.

Qualifications

• 6+ years in growth, CRO, lifecycle, or e‑commerce.
• Hands-on with full-funnel growth and A/B testing.
• Proficient in SQL, GA4, and experimentation tools.

Responsibilities

• Own the full funnel: conversion, activation, repeat revenue, and LTV as one model.
• Lead high-velocity testing across landing pages, product pages, checkout, onboarding, and lifecycle emails.
• Drive first-purchase acquisition by optimizing page experience and offers.
• Oversee retention and lifecycle, onboarding, activation in the Feel Great app, re-orders, winback and reactivation.
• Manage promo/launch calendar and ship site pages, offers, and lifecycle flows.
• Own instrumentation and truth: weekly funnel reporting and a backlog of prioritized hypotheses.
• Lead and grow the team, set cadence, hire to fill gaps.

Skills

Growth & CRO

Lifecycle marketing

E‑commerce

Tools

SQL

GA4

Optimizely

Job description

Unicity International is hiring a Director of Growth to own the entire e-commerce funnel from first visit through long-term repeat revenue. You will lead Web/CRO and Email/Lifecycle, collaborating with Product and Tech to ensure tool readiness and a unified funnel strategy.

This builder-operator role demands a track record of shipped tests, a P&L mindset, and the ability to turn qualitative insights into a prioritized hypothesis backlog. Hybrid, in-office 3 days/week in Provo.