Growth & Ecommerce Lead

WonderFold; Irwindale (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

WonderFold is seeking a Manager, Growth & Ecommerce to lead the optimization of the direct-to-consumer funnel and drive attributable revenue growth across acquisition, conversion, and retention initiatives.

You will own channel strategy, budget allocation, and performance optimization for ecommerce, paid media, affiliates, and email/SMS while partnering with cross-functional teams to maximize profitability and customer lifetime value.

Qualifications

• 5+ years of growth/ecommerce marketing experience in a DTC brand.

Responsibilities

• Own DTC revenue growth across acquisition, conversion, retention, and customer value initiatives.
• Own channel strategy, budget allocation, and performance optimization across ecommerce, paid media, affiliates, email/SMS, and emerging channels.
• Lead full-funnel demand generation for scalable customer acquisition, conversion, retention, and revenue growth.
• Manage key agency and platform partners with clear priorities and accountability.
• Continuously evaluate channel ROI and reallocate spend for profitability and growth.
• Identify and test new growth channels, audiences, and partnerships.
• Own website performance including merchandising, PDP optimization, and landing page strategy.
• Lead CRO initiatives with A/B testing, heatmaps, and funnel analysis.
• Improve conversion rate, revenue per visitor, and overall ecommerce performance.
• Develop strategies to increase AOV, RPV, and LTV via bundles and upsells.
• Evolve lifecycle marketing to boost repeat purchases and customer engagement.
• Collaborate with creative, sales, operations, finance, and product to align marketing with inventory and profitability.

Skills

Growth marketing

Acquisition marketing

Attribution

Lifecycle marketing

Forecasting

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

Shopify

GA4

Klaviyo

Attentive

Job description

WonderFold is seeking a Manager, Growth & Ecommerce to lead the optimization of the direct-to-consumer funnel and drive attributable revenue growth across acquisition, conversion, and retention initiatives.

You will own channel strategy, budget allocation, and performance optimization for ecommerce, paid media, affiliates, and email/SMS while partnering with cross-functional teams to maximize profitability and customer lifetime value.