Growth / Demand Generation Lead

KaiCalls; Northern (KY); Hybrid; USD 110,000 - 155,000; Full time

Job summary

KaiCalls is seeking a growth-focused analytics professional to own paid, lifecycle, partner, and content experiments for a fast-growing B2B SaaS company. You will define channel economics, instrumentation, and optimize offers and landing experiences to drive qualified pipeline and retention.

You will connect campaigns to activation and retained revenue, report on what works and why, and help steer the fastest path to scalable growth. Remote US-based role with competitive compensation.

Qualifications

• Evidence of building pipeline in early-stage B2B SaaS.
• Strong experiment design and analytics.
• Hands-on campaign execution.
• Commercial writing and offer judgment.

Responsibilities

• Own paid, lifecycle, partner, and content experiments.
• Define channel economics and instrumentation.
• Improve offers and landing experiences.
• Connect campaigns to activation and retained revenue.
• Report what worked, what failed, and why.

Skills

Experiment design

Analytics

Campaign execution

Offer judgment

Commercial writing

B2B SaaS

Tools

PostHog

GA4

CRM

Job description

The mission

Find repeatable sources of qualified demand without hiding behind vanity metrics or test traffic.

What you will own

• Own paid, lifecycle, partner, and content experiments.
• Define channel economics and instrumentation.
• Improve offers and landing experiences.
• Connect campaigns to activation and retained revenue.
• Report what worked, what failed, and why.

What success looks like

• Attribution connects source to retained customer.
• At least one channel has understood economics.
• Qualified pipeline grows without demo and test inflation.
• Weak channels are stopped quickly and cleanly.

What we are looking for

• Evidence of building pipeline in early-stage B2B SaaS.
• Strong experiment design and analytics.
• Hands-on campaign execution.
• Commercial writing and offer judgment.

Helpful, not mandatory

• SMB acquisition.
• Google Ads and lifecycle email.
• Partner marketing.
• PostHog, GA4, and CRM attribution.

Compensation

The base salary range is $110,000-$155,000 USD for a US-remote employee. Final compensation will reflect role level, location policy, experience, benefits, variable compensation where applicable, and equity. Contractor arrangements are scoped separately.

How we evaluate

We use the same core evidence for every candidate: comparable outcomes, ownership, customer judgment, role skill, communication, and learning velocity. The process normally includes a short screen, a paid and bounded work sample, structured interviews, and reference checks.

Example paid work sample: Create a 60-day acquisition plan from a fixed budget and funnel snapshot, including ICP, offer, measurement, stop rules, and expected learning.

Your first 90 days

1. First 30 days: Audit the funnel and establish attribution.
2. By 60 days: Run the highest-value experiments.
3. By 90 days: Demonstrate a scalable signal or close weak channels with clear evidence.