Demand Generation Manager

Shoplift; United States; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Meaningful equity

Comprehensive medical, dental, and vision coverage

Generous PTO including paid parental leave

Job summary

A tech-forward A/B testing platform is seeking a Demand Generation Manager to optimize sales funnels and drive revenue growth. The role encompasses building effective campaigns, nurturing leads, and collaborating closely with sales and marketing functions. Candidates should have 3-5 years of experience in B2B demand generation, a data-driven approach, and the ability to create compelling campaigns that convert. This is an exciting opportunity to take ownership of the demand generation function and significantly impact revenue outcomes.

Qualifications

• 3-5 years in B2B demand generation or performance marketing roles.
• Experience building email campaigns and conversion funnels.
• Ability to analyze funnel metrics and run A/B tests.

Responsibilities

• Design and execute inbound-led outbound campaigns.
• Build and optimize multi-touch campaigns for qualified demos.
• Create landing pages and email sequences to convert prospects.

Skills

B2B demand generation experience

Growth marketing skills

Data-driven mindset

Hands-on execution skills

Copywriting ability

Tools

HubSpot Marketing automation

Analytics platforms (GA4)

Apollo

Webflow

Job description

Ecommerce brands are under constant pressure to grow revenue while advertising costs climb and competition intensifies. Yet most merchants are flying blind—making decisions about product pages, merchandising, pricing, and offers without ever testing what actually drives conversions. The difference between guessing and knowing can be 15-30% in revenue, but A/B testing has historically been too expensive, too complex, or too slow for most brands.

Shoplift changes that. We're the fastest, easiest A/B testing platform built specifically for Shopify merchants. We help brands discover what actually converts—should luxury skincare shoppers see lifestyle photos or close-up texture shots? Does a supplement brand's product page convert better with per-serving or per-bottle pricing? These decisions matter, and we make it simple to find the answers through visual editors, AI-powered recommendations, and expert guidance.

We're scaling rapidly with 2,000+ brands trusting us to optimize their stores, from fast-growing DTC brands to Shopify Plus merchants. What sets us apart isn't just our product—it's our world-class partnerships team (deeply embedded with the Shopify ecosystem) and our customer success organization that ensures brands actually get value from testing, not just another tool they install and forget.

As we accelerate growth, we're expanding our already-strong revenue organization. You'll have direct impact on our trajectory, real ownership over your area, and the chance to refine how we execute at scale. This isn't about reinventing strategy—it's about excellent execution with a team that's proven it knows how to win.

We're a team of builders who value speed, directness, and getting shit done. We move fast, iterate constantly, and aren't afraid to change course when something isn't working. If you thrive in high-autonomy environments where your work directly moves revenue, you'll love it here.

The Role

As Demand Generation Manager at Shoplift, you'll be the engine that keeps our sales and self-serve funnels full. You're equal parts strategist and executor—building campaigns that convert at the bottom of the funnel while nurturing prospects through the middle. This is a high-impact IC role where your work directly translates to pipeline created and revenue influenced.

You'll own the full demand gen function: from designing inbound‑led outbound sequences that reach prospects at exactly the right moment, to building nurture campaigns that convert trial users into paying customers, to providing strategic direction for our paid acquisition channels. You're not managing a team yet—you're building the machine.

Why this role matters

We have product‑market fit and strong word‑of‑mouth, but we're leaving growth on the table. Qualified prospects aren't being nurtured effectively. AEs need more high‑quality pipeline to hit aggressive targets. Self‑serve users need better onboarding to convert. You'll fix all of that, and you'll have the autonomy and budget to do it right.

What You'll Do

Drive Bottom‑of‑Funnel Conversion (~65% of time)

• Design and execute inbound‑led outbound campaigns—reaching prospects who've shown intent (visited pricing page, downloaded resources, engaged with content) at precisely the right moment
• Build and optimize Apollo sequences, LinkedIn outreach, and multi‑touch campaigns that book qualified demos for AEs
• Partner with BDR and AEs to refine messaging, test new approaches, and improve conversion rates across the prospecting motion
• Create landing pages, email sequences, and assets that move prospects from "interested" to "booked demo"
• Run conversion experiments on self‑serve onboarding flows to increase trial‑to‑paid conversion
• Analyze funnel drop‑off points and implement targeted interventions to recover lost opportunities
• Collaborate cross‑functionally with Sales to understand what messaging resonates and what objections come up most

Build Middle‑of‑Funnel Nurture (~35% of time)

• Develop lifecycle email campaigns for leads not ready to buy now (re‑engagement, education, case studies)
• Create segmented nurture tracks based on firmographics, behavior, and engagement signals
• Design retargeting campaigns and content strategies to keep prospects engaged
• Collaborate with partnerships and customer success teams to surface customer stories and social proof
• Build out HubSpot workflows and automation to scale personalized outreach based on behavioral triggers

Optimize Paid Acquisition (Ongoing responsibility)

• Analyze performance of paid ads (Google, LinkedIn, Meta) currently managed by external agency
• Provide strategic direction and creative briefs to agency partners
• Collaborate as a stakeholder on content and SEO strategy with other marketing functions
• Test new channels and tactics based on data (Reddit, podcasts, niche ecommerce communities)

What success looks like:

• Month 1-3: You're auditing the current funnel, identifying quick wins, and launching your first campaigns
• Month 4-6: You're consistently generating qualified pipeline for AEs and improving self‑serve conversion rates
• Month 6-12: You're providing strategic direction to paid acquisition, scaling what works, and becoming the go‑to expert on ecommerce demand gen

You're a Great Fit If...

Must‑haves:

• 3-5 years in B2B demand gen, growth marketing, or performance marketing roles (ideally SaaS or ecommerce)
• Hands‑on execution skills - you've personally built email campaigns, landing pages, outbound sequences, and conversion funnels (not just managed people who do it)
• Data‑driven mindset - you can analyze funnel metrics, run A/B tests, and make decisions based on what's working, not what sounds good
• Tool proficiency - HubSpot Marketing automation, outbound tools (Apollo/Outreach/Salesloft), analytics platforms (GA4, attribution tools)
• Copywriting chops - you can write compelling email subject lines, ad copy, and landing page headlines that convert

Nice‑to‑haves:

• Experience marketing to ecommerce brands or Shopify merchants
• PLG (product‑led growth) experience with freemium/trial conversion optimization
• Background managing paid acquisition agencies or running ads directly
• Familiarity with partner/channel marketing

You'll struggle here if:

• You're a "big strategy, no execution" person (we need builders, not just thinkers)
• You need a large team or big budget to be effective (you'll start lean and scrappy)
• You're uncomfortable with ambiguity or need a lot of structure
• You expect a perfectly instrumented marketing stack (you'll help build it)

What Makes This Different

• 1. You'll Build, Not Maintain This isn't a "keep the machine running" role. You're building the demand gen function. High ownership, high impact.
• 2. Direct Revenue Impact Your campaigns directly feed AE pipeline and self‑serve conversions. You'll see your work turn into revenue in days/weeks, not quarters.
• 3. Cross‑Functional Collaboration You'll work closely with Sales (BDR and AEs on prospecting and messaging), Partnerships (leveraging co‑marketing), and Product (optimizing onboarding). This isn't a siloed marketing role—you're deeply embedded with the revenue team.
• 4. Growth Opportunities As we scale, this role could grow into leadership positions. If you prove you can generate efficient pipeline and build systems that work, you'll have opportunities to expand your scope and potentially lead a team.
• 5. Ecommerce Expertise You'll become an expert in marketing to ecommerce brands—a highly valuable and transferable skill set as the industry continues to grow.

Tools You'll Use

• HubSpot Marketing & Sales (Enterprise) - Email automation, workflows, landing pages, lead scoring
• Apollo - Outbound prospecting, data enrichment, sequences
• Webflow - Landing page creation and optimization
• Google Analytics 4 & Search Console - Traffic analysis, conversion tracking, attribution
• Paid ads platforms (via agency) - Strategic oversight of Google Ads, LinkedIn, Meta

Equity

Meaningful equity in a fast‑growing startup

• Comprehensive medical, dental, and vision coverage
• Generous PTO including paid parental leave

Interview Process

• Intro call with VP of Revenue (30 min)
• Intro call with Head of Operations (30 min)
• Case study presentation: "Here's our funnel—what would you do in your first 90 days?" (60 min)
• Deep dive with Head of Revenue + team member on campaign execution (45 min)
• Final conversation with CEO (30 min)

Timeline

2-3 weeks from application to offer