Head of Growth, Performance Marketing

Workatpodpitch; United States; Hybrid; USD 120.000 - 250.000; Vollzeit

Zusammenfassung

PodPitch is a fast-growing B2B SaaS company enabling PR agencies, brands, and founders to win more podcast opportunities. We seek a hands-on operator to own paid acquisition, improve performance, and connect tests to revenue.

Location is remote with US Eastern overlap, compensation $120,000 to $250,000 per year depending on experience. You will run Meta and Google campaigns, direct two AI video ad makers, and build a repeatable creative testing process.

Qualifikationen

• Managed at least $1M/year in Meta spend with profitable acquisition.
• Proficient in Google Search, landing-page alignment, and conversion tracking.
• Able to explain how changes affected outcomes and revenue.
• Experience driving measurable growth for SaaS or B2B products.
• Strong understanding of CAC, LTV, payback, and funnel leaks.

Aufgaben

• Run Meta and Google campaigns end-to-end with testing and optimization.
• Provide precise feedback to AI video ad creators on hooks and scripts.
• Develop a repeatable creative testing process from data to briefs.
• Improve landing pages and the journey from ad click to demo booking.
• Compare ad metrics with CRM data to judge acquisition performance.
• Lead growth experiments beyond paid ads with cross-functional collaboration.
• Keep clear change logs and communicate results and issues early.

Kenntnisse

Meta Ads

Google Ads

Landing Page CRO

Funnel Analytics

Creative Direction

Tools

Google Ads

Meta Ads

Analytics/CRM

Jobbeschreibung

Scale profitable acquisition. Run the Meta and Google accounts yourself, sharpen the creative, and improve the journey from first click to paying customer.

Location Remote, US Eastern overlap

Compensation $120,000 to $250,000 USD per year, depending on experience

PodPitch is a fast-growing B2B SaaS company helping PR agencies, brands, and founders land more podcast and media opportunities. We have an existing paid acquisition engine that already works. We need a hands-on operator who can improve it, scale what works, and connect every test to customer and revenue outcomes.

• Google Search
• Landing pages and CRO
• Detailed creative direction
• Qualified demos and customers
• Funnel analytics

What you will own

• Run Meta and Google campaigns yourself: account structure, targeting, budgets, tracking, testing, and daily optimization.
• Work directly with two full-time AI video ad makers. Give precise feedback on hooks, scripts, pacing, cuts, on-screen copy, and calls to action.
• Build a repeatable creative testing process that turns performance data into the next brief and next iteration.
• Improve landing pages and the journey from ad click to booked demo, attended demo, and paying customer. Support trial and self-serve conversion as the product grows.
• Judge performance using acquisition cost, lead quality, show rate, close rate, revenue, and payback. Reconcile ad-platform reporting with the CRM.
• Run practical growth experiments beyond paid ads, and work closely with Sales, Product, and Engineering to ship what you learn.
• Keep a clear record of changes, protect proven winners while testing, and communicate results and problems early.

What strong experience looks like

• You have personally managed at least $1 million a year in Meta spend, with concrete evidence of profitable acquisition. Be ready to explain the account, dates, budget, results, and your own contribution.
• You can operate Google Search yourself, including keywords, search terms, negative keywords, conversion tracking, and landing-page alignment.
• You can explain exactly how you improved an ad, from its opening seconds to its final call to action, and connect that change to a result.
• You have owned measurable growth for a SaaS, subscription, ecommerce, or other direct-response business. B2B SaaS experience is valuable.
• You understand landing-page conversion, funnel leaks, CAC, LTV, and payback, and can separate traffic-quality problems from conversion problems.
• You enjoy detailed execution alongside strategy, use AI tools practically, and can challenge a plan constructively when the evidence points elsewhere.

Your first 90 days

• First 30 days: audit the accounts, tracking, creative pipeline, and funnel. Establish a shared baseline and agree on the highest-priority tests.
• By 60 days: run a steady cycle of creative, account, and landing-page experiments with clear hypotheses, change logs, and results.
• By 90 days: demonstrate measurable progress against the agreed acquisition and conversion goals, and a repeatable process for deciding what to scale next.

The questions you should already be asking

• Which creative change will make someone stop scrolling?
• What did I personally change in the account this week?
• How do we scale spend without losing profitability?
• Which funnel step is costing us customers?
• What useful experiment can we ship next?