Growth & Demand Gen Lead — SaaS (AI‑Driven)

WSCAD electronic GmbH; Charlotte (NC); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with performance-based bonus

Flexible working hours and hybrid work options

Comprehensive benefits package (health, dental, vision, 401(k))

Ongoing training and professional development

Career growth opportunities

Supportive team culture

Job summary

A technology company specializing in electrical engineering software is hiring a Growth & Demand Generation Manager in Charlotte, NC. The ideal candidate will create a lead generation engine, optimize funnels, and utilize data analytics to drive measurable growth. With a preference for performance marketers, this role offers a hybrid working model and the opportunity to shape the U.S. growth strategy in a rapidly expanding international firm.

Qualifications

• 2–8 years of experience in B2B digital marketing.
• Experience generating pipeline for SaaS or technical products.
• Strong analytical skills and comfort with marketing data.
• Experience managing paid acquisition channels.
• Familiarity with marketing automation and CRM systems.

Responsibilities

• Create a repeatable lead generation machine.
• LinkedIn campaigns targeting electrical engineering decision makers.
• Optimize conversion of landing pages through A/B testing.
• Build dashboards for campaign performance.

Skills

B2B digital marketing

Analytics

Paid acquisition channels

CRM systems

Dashboard creation

Tools

HubSpot

Microsoft Dynamics

Job description

A technology company specializing in electrical engineering software is hiring a Growth & Demand Generation Manager in Charlotte, NC. The ideal candidate will create a lead generation engine, optimize funnels, and utilize data analytics to drive measurable growth. With a preference for performance marketers, this role offers a hybrid working model and the opportunity to shape the U.S. growth strategy in a rapidly expanding international firm.