Growth & CRM marketing manager in iGaming

Betpack; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Refer a Friend bonus

Mental health support

Job summary

Betpack ищет Growth & CRM Marketing Manager для управления базой пользователей, монетизации и развития сообщества. Это практическая роль с упором на коммерцию, где вы превращаете аудиторию в активных участников и доход.

Вы будете отвечать за сегментацию, автоматизацию и локальные стратегии монетизации, взаимодействие с африканскими рынками и усиление бренда через интервью, панельные обсуждения и коллаборации с инфлюенсерами.

Qualifications

• 3–5+ лет CRM/retention в igaming
• Hands-on владение CRM/автоматизацией: Optimove, Braze, Customer.io и др.
• Проверенный опыт монетизации базы и знания CPA/rev share; GDPR

Responsibilities

• Управлять полной базой пользователей: чистота данных, сегментация и deliverability, соблюдение GDPR
• Проектировать автоматизированные lifecycle‑флоу: приветствие, конверсия, реактивация, повторные кампании
• Разрабатывать монетизационную стратегию базы по гео, спорту и поведению
• Отчёт по выручке на подписчика, FTD и эффективности потоков
• Развивать сообщество: лидерборд предсказаний, стрики, экономика очков, магазин призов
• Раскрутка африканских рынков (Нигерия, Кения, Гана, ЮАР) через мобильные и community-led подходы
• Организовывать воронки соцсетей для пополнения базы совместно с контент‑командой и AI

Skills

CRM & retention marketing

Audience growth

Lifecycle automation

GDPR compliance

Monetisation strategies

Cross-functional collaboration

Tools

Optimove

Smartico

Fast Track

Xtremepush

Braze

Customer.io

Job description

Описание

We are looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for our affiliate brand. This is a hands‑on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue.

Задачи

Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance. Build automated lifecycle flows — welcome series, FTD conversion, reactivation ladders, win‑back — tied to bookmaker and casino offers. Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour. Report on revenue per subscriber, database‑attributed FTDs, and flow performance — not just opens and clicks. Level up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions. Own the prediction markets vertical launch from a marketing and engagement standpoint. Grow and moderate community channels (on‑site, Telegram, WhatsApp, Discord as appropriate). Build the brand's authority through interviews, panels, podcasts, and expert content. Source and negotiate promotions with athletes, football clubs, tipsters, and influencers — from micro‑influencer networks to ambassador deals. Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile‑first, community‑led tactics. Orchestrate social media funnels that feed the database — working with our in‑house content team and AI content pipeline rather than producing everything yourself.

Требования

3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged‑in affiliate community). Hands‑on ownership of a CRM/automation platform — Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent. Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory. Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors. Working knowledge of gambling advertising compliance, responsible marketing, and GDPR. A builder’s mentality — comfortable shipping fast with a small team, freelancers, and AI‑assisted content. Sports, predictions, casino enthusiast.

Будет плюсом

• Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems)
• Sponsorship or influencer deal‑making experience (athletes, clubs, tipster networks)
• Exposure to prediction markets or prediction games
• Gamification / loyalty program design experience
• Podcast, panel, or event production experience

Условия

Diverse career growth opportunities. Friendly and supportive colleagues. Highly competitive compensation and performance bonuses. Attractive “Refer a Friend” bonus program. Fully remote work opportunity. Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc). Paid trainings and work‑related courses. Mental health support (psychological sessions, coaching, therapy). Monthly virtual teambuilding's to stay connected and engaged.