Growth Creative Strategist: Data-Driven Experiments

Truebill; Washington (District of Columbia); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health, Dental & Vision Plans

Competitive Pay

401k Matching

Unlimited PTO

Lunch daily (in‑office only)

Snacks & Coffee (in‑office only)

Commuter benefits (in‑office only)

Job summary

Rocket Money is seeking a Creative Strategist to help lead the experimentation roadmap and drive performance across digital acquisition channels. You will own the execution and analysis of creative testing across paid channels and collaborate with the growth team to shape strategy.

In this high‑impact role, you will translate data into actionable creative direction, partner with the creative, media buying, and data teams, and stay ahead of industry trends to identify opportunities for scale.

Qualifications

• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
• Excellent project management skills, balancing multiple creative projects and experiments.
• Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins.
• Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies.
• Expertise in mobile app user acquisition; web acquisition experience is a plus.
• Familiar with creative testing platforms and optimization across paid social channels.
• A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
• Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

Responsibilities

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments, monitor performance, and translate insights into direction.
• Conduct in‑depth creative performance analyses, translating data into actionable recommendations for the creative team.
• Establish yourself as the go‑to expert in creative experimentation within the app and web user acquisition space, staying up to date on industry trends.
• Research the latest algorithmic insights, creative trends, and forge partnerships with channel representatives to identify opportunities for scale and growth.
• Share data-driven trends and outcomes of creative experiments to cultivate a culture of innovation.

Skills

Project management

Data-driven marketing

Cross-functional collaboration

Analytical mindset

Communication

Growth marketing

User acquisition

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

Rocket Money is seeking a Creative Strategist to help lead the experimentation roadmap and drive performance across digital acquisition channels. You will own the execution and analysis of creative testing across paid channels and collaborate with the growth team to shape strategy.

In this high‑impact role, you will translate data into actionable creative direction, partner with the creative, media buying, and data teams, and stay ahead of industry trends to identify opportunities for scale.