Creative Strategist

Truebill; Washington (District of Columbia); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health, Dental & Vision Plans

Competitive Pay

401k Matching

Unlimited PTO

Lunch daily (in‑office only)

Snacks & Coffee (in‑office only)

Commuter benefits (in‑office only)

Job summary

Rocket Money is seeking a Creative Strategist to help lead the experimentation roadmap and drive performance across digital acquisition channels. You will own the execution and analysis of creative testing across paid channels and collaborate with the growth team to shape strategy.

In this high‑impact role, you will translate data into actionable creative direction, partner with the creative, media buying, and data teams, and stay ahead of industry trends to identify opportunities for scale.

Qualifications

• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
• Excellent project management skills, balancing multiple creative projects and experiments.
• Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins.
• Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies.
• Expertise in mobile app user acquisition; web acquisition experience is a plus.
• Familiar with creative testing platforms and optimization across paid social channels.
• A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
• Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

Responsibilities

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments, monitor performance, and translate insights into direction.
• Conduct in‑depth creative performance analyses, translating data into actionable recommendations for the creative team.
• Establish yourself as the go‑to expert in creative experimentation within the app and web user acquisition space, staying up to date on industry trends.
• Research the latest algorithmic insights, creative trends, and forge partnerships with channel representatives to identify opportunities for scale and growth.
• Share data-driven trends and outcomes of creative experiments to cultivate a culture of innovation.

Skills

Project management

Data-driven marketing

Cross-functional collaboration

Analytical mindset

Communication

Growth marketing

User acquisition

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

Creative Strategist

ABOUT ROCKET MONEY

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE

Reporting to the Head of Creative, you will help lead creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels. As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance. This is a high-impact role in a fast-scaling environment, perfect for someone eager to accelerate growth through data-driven creative innovation.

Specifically, you will:

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
• Conduct in‑depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
• Establish yourself as the go‑to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.
• Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.
• Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data‑driven trends and the outcomes of creative experiments.

ABOUT YOU

• 4‑6 years of experience in user acquisition or data‑driven marketing at a high‑growth startup/company or media agency.
• Excellent project management skills, balancing multiple creative projects and experiments.
• Ability to manage a testing roadmap, prioritize experiments, and work cross‑functionally with creative, media buying, and data teams to drive growth through discovering creative wins.
• Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies.
• Expertise in mobile app user acquisition; web acquisition experience is a plus.
• Familiar with creative testing platforms and optimization across paid social channels.
• A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
• Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

WE OFFER

• Health, Dental & Vision Plans
• Competitive Pay
• 401k Matching
• Unlimited PTO
• Lunch daily (in‑office only)
• Snacks & Coffee (in‑office only)
• Commuter benefits (in‑office only)

Salary range: $95,000 – $125,000/year + bonus + benefits. Base pay may vary depending on knowledge, skill, and experience.

Rocket Money, Inc is an affirmative action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.