Manager, Consumer Strategy & Growth

The Atlantic; New York (NY); On-site; USD 77,000 - 85,000; Full time

Benefits offered by this job

Guild position

Job summary

The Atlantic in New York City is seeking a strategic Manager to join the Consumer Strategy and Growth team. You will drive subscriber acquisition by running A/B tests on offers, gating, and messaging, and by building onsite experiences for specific products.

This cross-functional role partners with product, engineering, and editorial, and focuses on growth levers including partnerships, international expansion, and paywall strategy.

Qualifications

• Experience in growth, product, marketing, or a related field, ideally with exposure to experimentation, conversion, or subscription growth.
• Ability to interpret test results, identify patterns in performance data, and recommend next steps based on findings.
• Strong organizational skills and attention to detail, with the ability to manage several workstreams at once.
• Clear communication skills and a collaborative working style.
• Comfort working in fast-moving environments and approaching problems with curiosity, initiative, and creativity.

Responsibilities

• Execute A/B tests across offers, gating, messaging, and design to improve baseline conversion performance.
• Support the strategy and execution of key growth initiatives across The Atlantic’s site and app, including day‑to‑day cross‑functional coordination.
• Help launch and optimize subscription partnerships and international growth efforts, including offer setup, onsite testing, and performance tracking.
• Build and maintain onsite tests in Zephr, including customer journeys and HTML/CSS components.
• Contribute to QA processes and experimentation standards that support a reliable and effective testing roadmap.
• Maintain and improve documentation, experimentation records, and Airtable systems so onsite marketing work is organized and accessible.
• Analyze test performance and translate results into clear, actionable recommendations for future iterations.
• Build and maintain dashboards in Looker to monitor experimentation outcomes and surface insights for stakeholders.

Skills

Growth

Product

Marketing

Experimentation

Analytics

Cross-functional

Testing

Tools

Zephr

Looker

Google Analytics

Airtable

JIRA

Confluence

HTML/CSS

Job description

The Atlantic is seeking a strategic, detail-oriented, and hands‑on Manager to join the Consumer Strategy and Growth team. In this role, you will help drive subscriber acquisition by executing tests on the website, building onsite experiences for specific products, and supporting growth levers including partnerships, international expansion, and paywall strategy.

This role is highly cross‑functional. You will partner closely with teams across CSG and Product, including the creative and data teams, as well as colleagues in engineering and editorial.

The ideal candidate brings a mix of executional rigor, technical savvy, analytical thinking, and curiosity. You are organized, comfortable working across multiple projects at once, and motivated by testing, learning, and improving how readers move toward subscription.

This role reports to the Associate Director focused on growth initiatives and is based in New York.

Responsibilities

• Execute A/B tests across offers, gating, messaging, and design to improve baseline conversion performance.
• Support the strategy and execution of key growth initiatives across The Atlantic’s site and app, including day‑to‑day cross‑functional coordination.
• Help launch and optimize subscription partnerships and international growth efforts, including offer setup, onsite testing, and performance tracking.
• Build and maintain onsite tests in Zephr, including customer journeys and HTML/CSS components.
• Contribute to QA processes and experimentation standards that support a reliable and effective testing roadmap.
• Maintain and improve documentation, experimentation records, and Airtable systems so onsite marketing work is organized and accessible.
• Analyze test performance and translate results into clear, actionable recommendations for future iterations.
• Build and maintain dashboards in Looker to monitor experimentation outcomes and surface insights for stakeholders.

Qualifications

• Passion for the future of high-quality, independent journalism.
• Experience in growth, product, marketing, or a related field, ideally with exposure to experimentation, conversion, or subscription growth.
• Ability to interpret test results, identify patterns in performance data, and recommend next steps based on findings.
• Strong organizational skills and attention to detail, with the ability to manage several workstreams at once.
• Clear communication skills and a collaborative working style.
• Comfort working in fast-moving environments and approaching problems with curiosity, initiative, and creativity.

Preferred Qualifications

• Familiarity with subscription or paywall platforms such as Zephr.
• Experience with analytics and reporting tools such as Looker or Google Analytics.
• Familiarity with project management and documentation tools such as Airtable, JIRA, and Confluence.
• Working knowledge of HTML/CSS.
• Strong technical fluency and comfort working in platforms, systems, and tools that support testing, QA, reporting, and onsite execution.
• Resourceful and self-directed, with the ability to troubleshoot issues, learn new systems quickly, and figure things out independently.
• Open to experimenting with new technologies and workflows, including AI tools such as Claude, Codex, or Glean, to improve efficiency, analysis, and execution.

Salary minimum; $77,000; Salary maximum: $85,000

This role is based in New York City.

This is a Guild position.

About The Atlantic

The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.

The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer. The Atlantic is committed to diversity and encourages members of traditionally underrepresented communities to apply, including women, LGBTQ people, people of color, and people with disabilities. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of reference checks and compliance with The Atlantic’s COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.