Growth Architect: SMB Acquisition & Experiments

OpenKrill; United States; Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Employer retirement match

Vacation days

Hybrid team

Job summary

Wealthsimple is seeking a growth marketer to own net-new customer acquisition for the SMB segment. You’ll build the from-scratch acquisition engine, define channel mix, test messaging, and scale what moves the needle.

You’ll run CAC/LTV analysis, manage webinars and partnerships, and pair data with creative testing. A bias toward experimentation and AI-powered optimization will help you move faster and grow pipeline with limited brand familiarity.

Qualifications

• 4–6+ years in growth or performance marketing with a track record of demand generation and pipeline value.
• Experience building growth experiments: channel tests, funnel optimization, CAC/LTV analysis.
• Comfort operating in a segment with limited brand awareness and adjusting messaging/channel mix.
• Experience running net-new-audience programs (webinars, partnerships, co-marketing).
• Analytical mindset: using data to diagnose funnel problems and prioritize opportunities.
• Clear written communication: translate test results into actionable items for cross-functional teams.
• Habit of using AI to accelerate work: lead enrichment, scale creative testing, derive insights quickly.

Responsibilities

• Own SMB-specific acquisition: explore/test across channel types, paid media, partnerships, content, and community.
• Run growth experimentation cadence with CAC/LTV analysis and scalable campaigns, measured through to pipeline handed to Sales.
• Test positioning and messaging to attract SMBs who may not know Wealthsimple yet.
• Own growth-motivated webinars and programs to reach new audiences.
• Partner with Demand Gen Specialist so experiments feed nurture and inform next steps.
• Embed AI into day-to-day work for faster iteration and testing.

Skills

Growth marketing

Paid media

Experimentation

CAC/LTV analysis

Webinars

Partnerships

AI in marketing

Data-driven decisions

Job description

Wealthsimple is seeking a growth marketer to own net-new customer acquisition for the SMB segment. You’ll build the from-scratch acquisition engine, define channel mix, test messaging, and scale what moves the needle.

You’ll run CAC/LTV analysis, manage webinars and partnerships, and pair data with creative testing. A bias toward experimentation and AI-powered optimization will help you move faster and grow pipeline with limited brand familiarity.