Growth Marketing Manager, SMB Ads & Growth Experiments

OpenAI; San Francisco (CA); Hybrid; USD 120,000 - 190,000; Full time

Job summary

OpenAI is seeking a Growth Marketing Manager for SMB Ads to design and run fast-paced growth programs across acquisition, activation, lifecycle and retention. You’ll ship experiments, create campaigns, test landing pages, and apply AI-assisted workflows to improve conversion and value for small business advertisers.

Collaborating with product, engineering, data science, and marketing operations, you’ll translate strategy into measurable experiments, drive signups to first spend, and sustain

Qualifications

• Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
• Experience working across ambigous, fast-moving growth problems with incomplete information.
• Fluent with AI tools to accelerate marketing execution, workflow automation, analysis, or prototyping.

Responsibilities

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.
• Build email, in-product, landing page, audience, messaging, and offer tests for SMB advertisers.
• Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, and generate variations.
• Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to ship experiments and learnings.
• Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.

Skills

Growth marketing

Lifecycle marketing

GTM engineering

Marketing operations

Product growth

Demand generation

Performance marketing

Shipped campaigns

Education

Bachelors or equivalent

Tools

No-code tools

Low-code tools

Analytics tools

Marketing automation

SQL

Job description

OpenAI is seeking a Growth Marketing Manager for SMB Ads to design and run fast-paced growth programs across acquisition, activation, lifecycle and retention. You’ll ship experiments, create campaigns, test landing pages, and apply AI-assisted workflows to improve conversion and value for small business advertisers.

Collaborating with product, engineering, data science, and marketing operations, you’ll translate strategy into measurable experiments, drive signups to first spend, and sustain