Growth Architect: Product Strategy & GTM

PowerPlan, Inc.; Smyrna (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

PowerPlan, Inc. is seeking a high-impact Director of Product Strategy & GTM to shape long-term growth and determine where PowerPlan plays in the market.

Reporting to the Chief Product Officer, you will blend market analysis, financial acumen, and hands-on execution to ensure data-driven investments and world-class GTM execution. You will bridge vision with operational reality, defining pricing, competitive positioning, and cross-functional launch plans that align product, sales, marketing,

Qualifications

• Bachelor's degree in Business, Marketing, Strategy, or related field; MBA preferred.
• 8+ years in product strategy, product marketing, GTM leadership, or strategic roles in B2B enterprise software.
• 4+ years in a senior or director-level role with ownership of strategic outcomes.
• Strong financial literacy with experience managing business cases and P&L impacts.
• Proven track record of leading market assessments, building investment cases, and shaping product or portfolio strategy at the executive level.
• Strong product marketing skills with the ability to craft positioning and messaging for complex enterprise sales.
• Operational discipline with experience building processes, frameworks, or teams that improve planning, launches and measurements.
• Analytical fluency—comfortable with market data, financial modeling, and quantitative analysis.
• Exceptional cross-functional influence across product, sales, marketing, finance, and executives.
• Experience in energy, utility, or regulated industry software is preferred.
• Background in financial software, ERP ecosystems, or asset management technology is a plus.

Responsibilities

• Strategic Growth & Market Expansion: Analyze new opportunities, size markets, segment customers, assess competition, and plan adjacent-space expansion.
• Business Case Development & Investment Guidance: Build cases and recommendations for leadership; monitor macro trends in relevant industries.
• GTM Strategy & Execution: Define how we win, including pricing, positioning, and launch plans coordinating across product, sales, marketing, CS and services.
• Data‑Driven Decision Making: Establish KPIs and instrument product performance; turn data into actionable insights.
• Metrics & Performance Reporting: Create dashboards; report to CPO and leadership; close feedback loops with customers and teams.

Skills

Product strategy

Product marketing

Go-to-market

Strategic leadership

Financial literacy

Market assessment

Cross-functional influence

Executive communication

Education

Bachelor's degree

MBA preferred

Job description

PowerPlan, Inc. is seeking a high-impact Director of Product Strategy & GTM to shape long-term growth and determine where PowerPlan plays in the market.

Reporting to the Chief Product Officer, you will blend market analysis, financial acumen, and hands-on execution to ensure data-driven investments and world-class GTM execution. You will bridge vision with operational reality, defining pricing, competitive positioning, and cross-functional launch plans that align product, sales, marketing,