Growth Leader, D2C Auto (Equity Eligible)

Slate Auto LLC; City of Troy (NY); Presencial; USD 141 000 - 233 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, vision insurance

Life and disability insurance

Vacation and 401k

Resumo da oferta

Slate is seeking a Head of Growth in the United States to own the full customer funnel—from awareness to order to post-purchase referrals. You will lead performance marketing, lifecycle, CRM, and analytics, driving metrics like CAC, conversion, and payback as Slate scales toward its first deliveries.

You will manage a fast, frugal team, shape growth models, and collaborate with Finance, Marketing, Product and Engineering to accelerate revenue and customer satisfaction.

Qualificações

• 12+ years in growth, performance or lifecycle marketing with 5+ years of leadership.
• Proven track record scaling a direct-to-consumer, high-consideration purchase.
• Own full-funnel growth model with budget accountability (CAC, LTV, payback).
• Deep expertise in paid acquisition across major platforms.
• Experience running a disciplined experimentation program with statistics.
• Strong analytics skills; proficient in GA4/Looker and SQL.
• Experience with Salesforce Marketing Cloud or similar ESP/CDP.
• Bachelor’s degree or equivalent experience.

Responsabilidades

• Own growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories and referrals.
• Build and maintain the growth model and forecast with Finance; set targets and report weekly.
• Own paid media budget; optimize spend toward effective channels.
• Turn brand/launch plans into measurable demand programs with Leadership reviews.
• Lead paid acquisition across search, social, video, CTV, programmatic and partners.
• Develop launch and regional demand plans aligned with vehicle availability and delivery geography.
• Collaborate with PR, Influencer and Brand teams to channel earned media into acquisition.
• Design and launch referral and owner-advocacy programs; partner with Fleet Sales for SMEs.
• Own lifecycle marketing across email, SMS, push and in-app; guide reservations through to delivery.
• Grow post-purchase revenue via accessories and merchandise; segment audiences in SFMC.
• Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
• Oversee experimentation program across website/configurator/reservation/checkout with clear hypotheses and metrics.
• Prioritize funnel improvements with Product and Engineering; lead CRO and site performance testing.
• Work with Merchandising to improve accessory discovery and attach rates.

Conhecimentos

Growth marketing leadership

Team leadership

Direct-to-consumer

Paid acquisition

Experimentation program

Analytics & BI

GA4 / Looker

SQL

CRM / SFMC

Budget accountability

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

GA4

Looker

SQL

Salesforce Marketing Cloud

Descrição da oferta de emprego

Slate is seeking a Head of Growth in the United States to own the full customer funnel—from awareness to order to post-purchase referrals. You will lead performance marketing, lifecycle, CRM, and analytics, driving metrics like CAC, conversion, and payback as Slate scales toward its first deliveries.

You will manage a fast, frugal team, shape growth models, and collaborate with Finance, Marketing, Product and Engineering to accelerate revenue and customer satisfaction.