Marketing Analytics Manager

Mars Petcare; Loveland (CO); On-site; USD 99,000 - 124,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with match

Paid time off

Parental leave

Tuition reimbursement

Life insurance

Disability insurance

Pet care discounts

Job summary

Antech Diagnostics in Loveland, CO, part of Mars Science & Diagnostics, seeks a Performance Marketing & Analytics Manager to own our marketing analytics and ROI measurement. You will transform data into insights, drive attribution, and create dashboards across Marketing, Sales, and Product to optimize pipeline and revenue.

You'll partner with Marketing, Revenue Operations, and leadership to define KPIs, implement reporting in Salesforce and HubSpot, and deliver actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Analytics, or a related field.
• 3–5 years in marketing analytics or related roles.
• Experience building attribution models and ROI reporting.
• Hands-on with Salesforce and HubSpot campaign tracking.
• Experience with CRM systems, marketing automation, and BI tools.
• Ability to translate data into actionable business insights.

Responsibilities

• Develop and optimize marketing performance measurement frameworks.
• Build dashboards, scorecards, and exec reports.
• Analyze campaigns across digital, email, paid, events, content.
• Collaborate with marketing, sales, revenue ops to define KPIs.
• Own marketing reporting in Salesforce and HubSpot.
• Develop lead funnel reporting from MQLs to closed-won.
• Monitor lead quality and pipeline velocity; propose improvements.
• Create and manage marketing attribution models.
• Ensure data governance across Salesforce, HubSpot, and BI tools.
• Lead ad hoc analyses for planning and budgeting.
• Present findings to leadership with clear recommendations.
• Stay updated on analytics tech and best practices.

Skills

Marketing analytics

Attribution modeling

ROI reporting

KPI development

Forecasting

Data storytelling

Education

Bachelor's degree in Marketing/Analytics/Statistics

Tools

Salesforce

HubSpot

Power BI

Google Analytics

Excel

Job description

We understand that the world we want tomorrow starts with how we do business today, and that is why we're inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

The Target Pay Range for this position is $99,330 - $124,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

Job Purpose/Overview

The Performance Marketing & Analytics Manager will serve as the primary owner of marketing analytics and performance measurement, transforming data into clear, actionable insights that drive stronger business performance. This role owns attribution, ROI measurement, customer journey analytics, and closed-loop reporting across Marketing, Sales, and Product.

Essential Duties and Responsibilities

• Develop, maintain, and optimize marketing performance measurement frameworks to evaluate campaign effectiveness, pipeline contribution, lead generation, customer acquisition, and revenue impact.
• Build and manage marketing dashboards, scorecards, and executive reporting using business intelligence and visualization tools to provide actionable insights to marketing and business leaders.
• Analyze marketing campaign performance across digital, email, paid media, events, content marketing, and demand generation programs, identifying opportunities to improve conversion rates, engagement, and return on investment.
• Partner with Marketing, Sales, Revenue Operations, and Business leaders to define key performance indicators (KPIs), establish reporting requirements, and ensure alignment between marketing objectives and business outcomes.
• Own marketing reporting and analytics within Salesforce and HubSpot, including campaign tracking, lead attribution, funnel analysis, lifecycle reporting, opportunity influence, and pipeline performance measurement.
• Develop and maintain lead funnel reporting, tracking prospects from initial engagement through marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunities, and closed-won business.
• Monitor and analyze lead quality, campaign effectiveness, customer acquisition trends, and pipeline velocity to provide recommendations that improve marketing and sales performance.
• Create and manage attribution models to measure marketing's contribution to revenue and support strategic investment decisions across marketing channels and programs.
• Ensure data integrity, consistency, and governance across Salesforce, HubSpot, marketing automation platforms, and reporting systems through regular audits and process improvements.
• Collaborate with Revenue Operations and Sales teams to improve CRM data quality, campaign tracking standards, lead routing processes, and reporting methodologies.
• Identify trends, patterns, and opportunities through advanced analysis of customer, campaign, web, and sales data, translating findings into actionable business recommendations.
• Conduct ad hoc analyses and deep-dive investigations to support business decisions, budget planning, forecasting, and strategic marketing initiatives.
• Utilize tools such as Power BI, Excel, Google Analytics, Salesforce, HubSpot, and other analytics platforms to automate reporting and improve visibility into marketing performance.
• Support annual planning processes by providing performance insights, forecasting models, benchmark data, and recommendations for marketing investment optimization.
• Present findings, recommendations, and performance insights to marketing leadership and cross-functional stakeholders in a clear, concise, and business-focused manner.
• Continuously evaluate emerging analytics technologies, measurement methodologies, and best practices to enhance reporting capabilities and decision-making effectiveness.

Education and Experience

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field, or equivalent combination of education and experience.
• 3-5 years of experience in marketing analytics, performance marketing, revenue marketing, business intelligence, or a related analytical role.
• Experience developing marketing attribution models, performance measurement frameworks, and ROI reporting.
• Hands-on experience with Salesforce and HubSpot is required, including campaign tracking, lead lifecycle management, pipeline reporting, and marketing-to-sales performance analysis.
• Experience working with CRM systems, marketing automation platforms, web analytics tools, and business intelligence solutions.
• Demonstrated experience translating complex data into actionable business insights and recommendations.

Knowledge, Skills and Abilities

• Advanced analytical and problem-solving skills with expertise in KPI development, attribution modeling, forecasting, and performance measurement.
• Proficiency with Power BI, Google Analytics, Excel, and data visualization tools.
• Strong working knowledge of Salesforce and HubSpot, including reporting, dashboard creation, campaign performance analysis, lead management, and CRM data governance. Excellent communication, stakeholder management, and data storytelling skills.

Travel

As required.

About Antech

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

Benefits

Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.

Benefits eligiblity is based on employment status.

• Paid Time Off & Holidays
• Medical, Dental, Vision (Multiple Plans Available)
• Basic Life (Company Paid) & Supplemental Life
• Short and Long Term Disability (Company Paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts

Commitment to Equal Employer Opportunities

We are proud to be an Equal Opportunity Employer. For a complete EEO statement, please see our Career page at Antech Careers (http://careers.antechdiagnostics.com/us/en/affirmative-action) .

Note to Search Firms/Agencies

Antech Diagnostics, Inc. and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech.