Manager Growth Performance and Marketing Analytics

Nationalvision; Georgia; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401k with company match

Flexible spending account

Paid personal time off

Paid holidays

Parental leave

Employee eyewear discount

Job summary

National Vision is hiring a Manager, Growth Performance & Marketing Analytics to lead day-to-day performance analysis across Marketing and translate data into clear business recommendations. You will connect marketing activity, customer behavior, digital performance, CRM engagement, media effectiveness, and outcomes to drive actions.

The role partners with Brand, Growth Marketing, Digital Experience, Finance, and BI to frame the right questions, prioritize work, and deliver executive-ready

Qualifications

• Bachelor’s degree in marketing, analytics, business, or related field required.
• 7+ years in marketing, growth, digital, ecommerce, CRM, or analytics.
• Experience with marketing mix modeling and Power BI analytics.
• Strong understanding of KPIs, acquisition, conversion, and retention.
• Ability to translate data into clear business insights for leadership.

Responsibilities

• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, and CRM.
• Translate data into executive narratives and actionable recommendations.
• Partner with Growth Marketing to evaluate media, CRM, campaigns, and channels.
• Connect digital behavior to customer experience and brand priorities.
• Guide the Data Scientist and Marketing Measurement Analyst, prioritizing work.
• Support planning with performance trends, scenarios, and optimization suggestions.
• Define KPIs, measurement frameworks, dashboards, and reporting standards.
• Collaborate with Finance and BI to ensure marketing data is well interpreted.

Skills

Marketing Mix Modeling

Power BI

Marketing measurement

Marketing KPIs

Data storytelling

SQL

Adobe Analytics/GA4

Adobe Experience Platform/CDP

Education

Bachelor’s degree or equivalent experience in Marketing, Analytics, Business, or related field

Tools

Adobe Analytics/CJA or GA4

Adobe Experience Platform/CDP

Job description

At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.

We are hiring for a Manager, Growth Performance & Marketing Analytics to join our growing team!

The Manager, Growth Performance & Marketing Analytics is responsible for leading day-to-day performance analysis across Marketing and translating data into clear business recommendations. This role connects marketing activity, customer behavior, digital performance, CRM engagement, media effectiveness, and business outcomes to help the organization understand what is happening, why it is happening, and what actions should be taken.

This role serves as the primary business translator within the Marketing Insights & Optimization team, partnering closely with Brand, Growth Marketing, Digital Experience, Finance, Business Intelligence, agencies, and external partners. The Manager is expected to frame the right business questions, prioritize analytical work, guide the Data Scientist and Analyst, and deliver executive-ready insights that improve marketing effectiveness, customer growth, and investment decisions.

• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior.
• Translate complex data and performance signals into clear executive narratives, root-cause insights, and recommended actions.
• Partner with Growth Marketing to evaluate media, CRM, campaign, audience, and channel performance and identify opportunities to improve acquisition, retention, and customer value.
• Partner with Digital Experience and Brand teams to connect digital behavior, customer journey insights, and performance trends to customer experience and brand priorities.
• Prioritize and manage analytical work across the Growth Performance & Marketing Analytics team, including work performed by the Data Scientist and Marketing Measurement Analyst.
• Support marketing planning and investment discussions by providing performance trends, opportunity sizing, scenario analysis, and optimization recommendations.
• Help define marketing KPIs, measurement frameworks, dashboards, and recurring performance reporting standards.
• Partner with Finance and Business Intelligence to leverage source-of-truth data while maintaining clear ownership of marketing-specific interpretation, diagnosis, and recommendations.
• Use and interpret data from key marketing and digital platforms, including GA4, Adobe Analytics, Adobe Experience Platform / CDP, Adobe Journey Optimizer, CRM platforms, media platforms, and business intelligence tools.
• Lead, coach, and develop analytical talent, building stronger business acumen, storytelling, and recommendation-development capability within the team.

Education

• Bachelor’s degree or equivalent experience in Marketing, Analytics, Business, or related field. (Required)

Experience

• 7+ years of experience in marketing, growth, digital, ecommerce, CRM, media, or business performance analytics. (Required)

• Experience supporting consumer-facing businesses such as retail, ecommerce, healthcare, multi-location, or agency/consulting environments. (Preferred)

Skills

• Strong Marketing Mix Modeling (MMM) experience, including applying MMM insights to marketing investment and optimization decisions. (Required)

• Strong Power BI experience, including building and interpreting dashboards and performance reporting. (Required)

• Experience with advanced marketing measurement, including incrementality, geo-testing, lift studies, holdouts, attribution, and customer journey analysis. (Required)

• Strong understanding of marketing KPIs, customer acquisition, conversion, retention, revenue, and marketing effectiveness. (Required)

• Ability to translate complex data into clear business insights, recommendations, and executive-ready narratives. (Required)

• Experience with web/digital analytics platforms such as Adobe Analytics/CJA or GA4 and working with CRM, media, and customer data. (Required)

• Experience with SQL, Adobe Experience Platform/CDP, paid media platforms, or marketing measurement tools. (Preferred)

Taking Care of our People!
We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.#LI-SH1

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.