Growth Analytics Manager - Digital & E-Commerce

GNC; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

GNC is seeking a strategic, business-minded Manager, Digital Analytics to serve as a key analytics partner across the Growth department, working closely with the eCommerce team to turn data into actionable business insight for investment, optimization, and growth.

The role requires fluency in GA4, Quantum Metric, and Power BI, with the ability to connect customer behavior, site performance, and financial outcomes into clear, actionable recommendations that drive measurable results.

Qualifications

• Bachelor’s degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or related field; equivalent experience considered.
• 6+ years of experience in digital analytics, eCommerce analytics, marketing analytics, BI, or related analytical role.
• Strong understanding of eCommerce KPIs, digital journeys, conversion funnels, attribution, campaign tracking, site merchandising, and promo performance.
• Able to move beyond reporting into proactive insight, strategic recommendations, and decision support.
• Hands-on experience with GA4, Quantum Metric, Power BI, Google Tag Manager, BigQuery, and dataLayer architecture.

Responsibilities

• Support strategic digital analytics for Growth, partnering with eCommerce and Growth Marketing to develop insights that inform business strategy and revenue growth.
• Translate complex business questions into analytical frameworks to uncover performance drivers and recommended actions.
• Partner with cross-functional teams to define measurement plans and ensure analytics are embedded early in planning.
• Manage analytics requirements for site experience enhancements, campaigns, and broader digital transformation efforts.
• Support A/B testing and personalization data capture and measurement.
• Develop dashboards and recurring reporting that clarify what matters and actions to take.
• Analyze traffic, conversion, engagement, revenue, margin, and channel performance to identify growth opportunities and friction points.
• Ensure measurement accuracy by collaborating on tagging, dataLayer strategy, and QA.

Skills

GA4

Quantum Metric

Power BI

Analytics leadership

A/B testing

Education

Bachelor's degree in Analytics

Tools

Google Tag Manager

BigQuery

dataLayer

Job description

GNC is seeking a strategic, business-minded Manager, Digital Analytics to serve as a key analytics partner across the Growth department, working closely with the eCommerce team to turn data into actionable business insight for investment, optimization, and growth.

The role requires fluency in GA4, Quantum Metric, and Power BI, with the ability to connect customer behavior, site performance, and financial outcomes into clear, actionable recommendations that drive measurable results.